Swiss Casinos completes ReelLink implementation across four properties

Swiss Casinos AG completed the implementation of the ReelLink platform across the group's four venues on 13 October 2026, with 24 machines already operational and a further 17 scheduled before year-end, bringing the total to 41 units. ReelLink was first deployed at Casino Winterthur and Casino Zürichsee in Pfäffikon in December 2025 and the extension to Casino Zurich and Casino St. Gallen was completed in July 2026.

ReelLink implementation across the group’s casinos

The company said the system is now active at Casino Zurich, Casino Zürichsee in Pfäffikon, Casino Winterthur and Casino St. Gallen. There are currently 24 machines running content via ReelLink and the internal roadmap foresees adding 17 more machines before the end of 2026, raising the group total to 41 machines.

The phased rollout followed this timetable: ReelLink went live first in Winterthur and Pfäffikon in December 2025; the platform was expanded to Zurich and St. Gallen in July 2026, completing coverage across the operator’s four venues.

What ReelLink does and how it integrates with existing systems

ReelLink operates by separating game content from the physical cabinet of the machine. The architecture allows titles certified by online suppliers to be delivered to approved terminals “in seconds” and for updates to be deployed cabinet by cabinet.

Swiss Casinos has explained the system connects to the casino’s existing management system and that player tracking, accounting and regulatory reporting functions remain unchanged. That compatibility reduces the need to revise accounting or compliance processes already in place.

Operational impact on floor management and title selection

ReelLink changes machine procurement logic: rather than buying and replacing hardware for every new title, operators can trial certified content on terminals already installed. Thomas Cavelti, Casino Director at Casino Zürichsee in Pfäffikon, said the platform lowers the risk of introducing a new machine to the floor because it lets operators observe real customer behaviour before committing investment in additional hardware.

This model introduces two concrete effects:

• the ability to test titles in production without changing the physical cabinet;

• direct usage data that helps decide which games to support commercially.

Management statements and international plans

Marcel Tobler, CEO of Swiss Casinos AG, said ReelLink was designed to transform the floor experience and to respond to players’ expectations for choice and a steady stream of content similar to online.

"We built ReelLink to change how players experience the gaming floor. People now expect the variety and pace of content they find online, and physical casinos must respond to remain relevant," Marcel Tobler said.

Tobler added that having the platform in the four locations demonstrates its viability in a live environment and that the company’s next phase is to expand ReelLink internationally together with content providers and other operators.

Implications for game suppliers and operators

For game developers and platform providers, ReelLink opens a direct channel to deliver certified titles to physical machines without needing to homologate each cabinet with specific hardware. Operator notes stress titles must be certified and can only be sent to approved terminals.

For other operators, the Swiss Casinos case can serve as a technical and commercial reference. The approach reduces hardware turnover costs and eases market testing, but requires clear certification and compatibility agreements between the content supplier, the operator and gaming authorities in each jurisdiction.

What’s next for Swiss Casinos and the Swiss market

Swiss Casinos intends to complete the 41-machine phase during 2026 and, according to the company, to explore international deployments alongside interested suppliers and operators. The implementation already completed in Zurich, Pfäffikon, Winterthur and St. Gallen provides a testing ground with real usage data the company will use to refine operation and go-to-market for the system.

For readers tracking product evolution in physical venues and its relationship with the online offering, this case shows how separating software from cabinet can operate without altering existing accounting and regulatory reporting processes. For commercial and technical details relevant to suppliers and operators see our [B2B coverage](/b2b) and notes on regulatory interaction at [Regulation](/regulation).