Betsoft launches THE QUEEN OF SOCIAL MEDIA™: new slot with Hold & Win mechanics
THE QUEEN OF SOCIAL MEDIA™ joins Betsoft's THE series, featuring INFLUENCE POTS, Hold & Win function, and bonus buy options for operators and platforms.

Key Takeaways
- Betsoft announced the global launch of THE QUEEN OF SOCIAL MEDIA™ as part of its THE series.
- The game integrates three INFLUENCE POTS: BOOST, MULTI, and DOUBLE, each modifying the Hold & Win function.
- The BUY BONUS option allows immediate access to special modes, active for operators seeking greater interaction.
- The title is available across Betsoft’s entire network of partner platforms.
Betsoft has unveiled THE QUEEN OF SOCIAL MEDIA™, its latest video slot in the THE Series line. Aimed at the premium segment, this slot immerses players in an influencer-inspired environment, combining three influence pots (INFLUENCE POTS), bonus symbols, and the core Hold & Win feature. The title is now available to all operator partners and platforms in Betsoft's international network.
New Dynamics with the INFLUENCE POTS
The mechanics of THE QUEEN OF SOCIAL MEDIA™ revolve around three INFLUENCE POTS positioned above the main reels: BOOST, MULTI, and DOUBLE. Each can activate the Hold & Win feature randomly by accumulating bonus symbols associated with its pot. The three INFLUENCE POTS can activate simultaneously. In detail:
- BOOST increases the value of the BONUS symbols on the reels.
- MULTI distributes multipliers ranging from 2x to 10x on the board, increasing potential winnings.
- DOUBLE doubles the game board, managing each grid independently in the special feature.
This combination allows for multiple triggers and variations of the Hold & Win feature.
Focus on Betsoft's Hold & Win Feature
The standout characteristic of the slot is the Hold & Win mode, activated randomly through the INFLUENCE POTS or via specific bonus symbols. When initiated, all bonus symbols associated with the POTS transform and lock in, granting three RESPINS. Each time a new bonus symbol falls on the board, the RESPINS counter resets to three attempts. The goal is to fill all 15 positions on the board to access the GRAND prize.
With the appearance of the DOUBLE pot, an additional board is deployed, where each grid operates autonomously during the special mode, multiplying opportunities for the player within the feature.
Options for Operators: BUY BONUS and Dynamic Volatility
THE QUEEN OF SOCIAL MEDIA™ introduces the BUY BONUS option, an alternative where operators can enable immediate access to the Hold & Win feature. When purchased, the user can choose to secure one INFLUENCE POT with the possibility of activating up to three or guarantee the direct activation of all three INFLUENCE POTS in one round. This yields a greater variety of combinations and paths to high rewards.
The game maintains the presence of the WILD symbol, which substitutes for any symbol except for the INFLUENCE POT BONUS, allowing for an experience tailored to various gameplay strategies.
Business Perspective: Network Launch and Appeal to Social Audiences
The product, now available in Betsoft's partner catalogs, aims to capitalize on the trend of social theming in the slots vertical, reinforcing the entertainment offering for operators that prioritize viral mechanics and attractive visuals in the casino sector. According to Betsoft, the integration of BOOST, MULTI, and DOUBLE adds additional layers of interaction and personalization for the user, facilitating audience segmentation by volatility and preferred mechanics.
“THE QUEEN OF SOCIAL MEDIA™ brings the concepts of virality and immediate reward to slots, with a design aimed at engaging new digital generations,” stated the Betsoft development team in the official announcement.
With this launch, Betsoft expands its portfolio of slots with advanced features and bonus buy options, seeking to position itself at the forefront of themed titles and mechanics adapted to digital trends.
Frequently Asked Questions
What are the main mechanics of THE QUEEN OF SOCIAL MEDIA™?
The main mechanics include the INFLUENCE POTS (BOOST, MULTI, and DOUBLE) and the Hold & Win mode, which can be activated randomly or through the bonus buy option.
How does the BUY BONUS option work in this game?
The BUY BONUS option allows players to access the Hold & Win mode directly, choosing between securing one, two, or three guaranteed activations of INFLUENCE POTS.
In which markets and platforms is THE QUEEN OF SOCIAL MEDIA™ available?
The title is already enabled across Betsoft's network of operator partners, integrating into catalogs of international markets.
What impact does the DOUBLE feature have on gameplay?
DOUBLE duplicates the board during Hold & Win, allowing management of two independent grids and increasing prize opportunities.
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About the author

Alejandro Vidal
Casino Correspondent
Alejandro Vidal covers the online casino business — slot and live-table debuts, game mechanics, certifications, and the distribution deals that carry each title into regulated lobbies. The reports open with the launch or the deal, name studios, titles, and markets precisely, and avoid promotional language. When a studio redefines a mechanic or an operator signs an exclusive, Alejandro Vidal explains what changes for the player and the market.
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