Gaming Corps signs content deal with Veikkaus to launch slots catalog
Initial roll-out targets slots catalog with option to add tables and proprietary titles before 2027 licence reform
Key Takeaways
- Gaming Corps signed a content agreement with Veikkaus announced on 26 October 2026.
- The initial launch covers Gaming Corps’ slots catalog with scope to add table games and proprietary titles later.
- Veikkaus serves about 2.7 million registered customers online and across physical venues including Casino Helsinki and 44 arcades.
- The partnership positions suppliers ahead of Finland’s shift to a competitive licensing model on 1 July 2027.
Gaming Corps has signed a content deal with Veikkaus, the Finnish state operator, to initially roll out Gaming Corps’ slots catalog to Veikkaus players, the companies announced on 26 October 2026. The agreement also allows for future expansion into other game types as Finland transitions to a competitive licensing market on 1 July 2027.
Initial scope and expansion options
The initial launch prioritises Gaming Corps’ slots catalog for Veikkaus’ customer base. The agreement contemplates the later addition of further Gaming Corps content, including table games, mine, plinko and multiplier titles, as well as proprietary products such as Smash4Cash™, A-MAZE-CADES™ and X-MY-WAY™.
Gaming Corps highlighted the intellectual property of slots 3 Pigs, which has become one of the studio’s most popular franchises, with the characters used across different themes and play styles.
Market context and Veikkaus’ position
Veikkaus serves around 2.7 million registered customers across lottery, sports betting, iCasino and Instants, operating online via veikkaus.fi and in physical venues that include Casino Helsinki and 44 gaming arcades. The partnership forms part of Veikkaus’ suppliers’ preparations for the end of Veikkaus’ current exclusivity in online casino and betting under Finland’s 2027 licensing model.
Statements from the companies
"Veikkaus is one of the most established names in European gaming, with an extraordinary reach and relationship with players in Finland. The market is now approaching one of the biggest changes in its history, so this is a particularly exciting time for us to begin working together," said Graham Greensmith, Chief Commercial Officer at Gaming Corps.
"Gaming Corps has been superb to work with, delivering its content in record time and with real precision. That speed and execution is hugely valuable to us, and their arrival comes at a great time as we continue preparing for the changes ahead in Finland," said Riikka Seppänen, Vice President, iCasino at Veikkaus.
The official note emphasises Gaming Corps’ speed of content delivery and the fit of its slots portfolio with Veikkaus’ strategy as the Finnish market prepares for liberalisation scheduled for 1 July 2027.
Frequently Asked Questions
What will Gaming Corps launch first for Veikkaus?
Gaming Corps will initially launch its slots catalog for Veikkaus players. The agreement announced on 26 October 2026 also allows for future inclusion of table games, mine, plinko and multiplier titles, and proprietary products such as Smash4Cash™, A-MAZE-CADES™ and X-MY-WAY™.
When does Finland’s new licensing model take effect?
Finland’s competitive licensing model comes into force on 1 July 2027. The Gaming Corps–Veikkaus deal is part of suppliers’ preparations ahead of the end of Veikkaus’ current exclusivity.
How many customers does Veikkaus serve and how does it operate?
Veikkaus serves around 2.7 million registered customers across lottery, sports betting, iCasino and Instants. It operates online via veikkaus.fi and in physical venues including Casino Helsinki and 44 gaming arcades.
What did Graham Greensmith say about the deal?
Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: "Veikkaus is one of the most established names in European gaming, with an extraordinary reach and relationship with players in Finland. The market is now approaching one of the biggest changes in its history, so this is a particularly exciting time for us to begin working together."
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About the author
Alejandro Vidal
Casino Correspondent
Alejandro Vidal covers the online casino business — slot and live-table debuts, game mechanics, certifications, and the distribution deals that carry each title into regulated lobbies. The reports open with the launch or the deal, name studios, titles, and markets precisely, and avoid promotional language. When a studio redefines a mechanic or an operator signs an exclusive, Alejandro Vidal explains what changes for the player and the market.
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