Hub88 partners with DELULU Gaming to expand its portfolio

Hub88 has signed a content partnership with DELULU Gaming, incorporating this emerging studio's portfolio into its aggregation platform. From now on, operators working with Hub88 can access five original games from DELULU Gaming, launched after their debut in July and designed to maximize retention and player experience.

Content Agreement between Hub88 and DELULU Gaming: Key Expansion in Aggregation

The partnership positions Hub88 as one of the first aggregators to integrate DELULU Gaming's catalog. The provider, established in July, specializes in dynamic titles where variety, emotional pacing, and player loyalty are priorities. According to internal data, DELULU Gaming's first five releases generate an average session time that is 20% higher compared to market benchmark titles. The games available on the platform are:

• Candy Chaos
• MLK Voyage
• Oh My Gods!
• Dogs Arena
• Portal Plinko (instant sci-fi themed)

Focus on Retention: Bonuses and Improved Session Duration

One of the strengths highlighted by both companies is the design of user retention-focused mechanics. Compared to other studios, DELULU Gaming implements interconnected bonus systems, diverse volatilities, and standout jackpots. The intent is to offer gameplay that keeps player interest longer, a visible outcome in reports following the studio's debut.

"It is no secret that DELULU Gaming has captured the attention of many operators since its launch, and we are excited to be among the first aggregators to offer their quirky and highly entertaining catalog," stated Ollie Castleman, Managing Director of Hub88.

The portfolio aims to cover different segments and respond to current trends searching for interactive and customizable experiences in online casino.

Business Strategy and Ecosystem for Distinctive Content

From the provider's side, the strategy emphasizes finding partners that focus not only on distribution but also on selecting games that meet the interests and expectations of the global iGaming market. Danielle Calafato, CCO of DELULU Gaming, noted that Hub88 has built an ecosystem where DELULU's titles can shine and generate sustained commercial value:

"As a commercial team, we always look beyond distribution. We bet on partners who understand what works today and how the market is evolving, connecting distinctive content with the right operators," Calafato explained.

Hub88's platform continues to focus on offering engaging titles, valuing the creative component and innovation in user experience. This policy connects studios like DELULU Gaming with operators willing to refresh their offerings and respond to the demand for new entertainment formats in casino and instant modes.

Impact for Operators and Upcoming Releases on the Roadmap

With the inclusion of DELULU Gaming in Hub88's catalog, operators connected to its platform gain immediate access to a selection of games that have proven to enhance retention and prolong player sessions. The integration of interconnected bonus systems and varied themes, from adventures to science fiction, broadens the spectrum and allows operators to diversify their offerings in front of an increasingly demanding user base.

Both companies anticipate the arrival of new releases from DELULU as they progress through their product roadmap, maintaining a focus on original experiences and mechanics designed to maximize both engagement and commercial value for partners and operators.