IWG Expands Its Agreement with the Michigan Lottery Until 2032

Instant Win Gaming (IWG) has renewed its contract with the Michigan Lottery, securing its position as a provider of digital eInstants until July 2032. The agreement, announced on August 25, 2026, guarantees that IWG will continue supplying its catalog of InstantGames to the lottery's digital channel, consolidating a relationship that began in 2016.

Extended Contract: Continuity and Goals

The new commitment covers a period of six years, reinforcing IWG's stability as a strategic partner of the Michigan Lottery in the eInstant segment. Under the agreement, IWG will maintain the frequent supply of new digital titles, supporting the interactive offering of one of the leading iLottery programs in North America.

Digital Portfolio and Featured Launches

IWG has provided a regular stream of eInstant launches since the beginning of its collaboration with the Michigan Lottery, adapting retail successes to the digital environment. Among the most recent titles are the online versions of "Wild Time™ Triple Play" and "Gem7’s Tripple Play." These products are part of the company's commitment to innovate the user experience and bring the familiarity of physical brands to the digital platform.

Impact of the Agreement on Digital Channel Innovation

Since 2016, the integration of IWG's InstantRGS (remote game server) system has been key in the Michigan Lottery's digital strategy. This technological infrastructure enables the efficient and continuous delivery of eInstant content, allowing the lottery to maintain a pioneering position in digital innovation.

“We are incredibly proud to extend our partnership with the Michigan Lottery since 2016, when it became the first in the U.S. to integrate with our InstantRGS. The integration will continue for six additional years,” said Jason Lisiecki, Executive Vice President of IWG.

Throughout the collaboration, both entities have worked together to broaden the diversity and appeal of the digital offering, positioning Michigan as a benchmark in the development of iLottery products in the region.

Outlook Until 2032 for the Michigan Lottery and IWG

The recent contract extension highlights both parties' intent to continue expanding the offering of instant games and strengthening the ongoing growth of the online channel. Michigan remains at the forefront of lottery digitization, serving as a model for other jurisdictions interested in launching and operating advanced iLottery programs.

IWG will continue launching exclusive digital titles and adaptations of well-known brands in the eInstant format. The expectation is that the collaboration will foster new standards in the industry and facilitate the adoption of emerging technologies applied to the lottery sector.

Cooperation Model and Impact on U.S. iGaming

The consolidation of IWG as a supplier partner of the Michigan Lottery reaffirms the trend in the United States to strengthen long-term alliances for the development and distribution of digital content. Other state lotteries observe Michigan's digital channel performance as a model to follow, considering technological integration, release frequency, and the focus on user experience online.

The agreement reaffirms the position of the parties in the casino and digital gaming ecosystem, where sustained collaboration drives the evolution of offers and the capture of new audience segments.