Kendoo lands in the regulated Belgian market with Starcasino

Kendoo has launched its portfolio of slot games on Starcasino, Belgium’s largest and leading online casino, formally entering the regulated Belgian market. The rollout makes Kendoo titles available to Belgian players, combining established mechanics, sticky features and original themes designed to maintain engagement and long-term value.

Kendoo in Belgium: what arrived and how

The selection available on Starcasino includes Kendoo titles built on proven mechanics, including Hold and Win, "Pots" systems and games with jackpot dynamics. These formats appear across several games that form the initial portfolio the provider has made available to the Belgian operator.

Kendoo describes its slot development approach as a combination of established mechanics with retention-focused features: bonus rounds, collectible symbols and accumulation mechanics that feed pot jackpots. Starcasino has integrated those titles into its online casino platform, now available to registered users in the Belgian market.

Why the Starcasino launch matters for Kendoo

Entering Starcasino represents a step in Kendoo’s international expansion strategy into regulated markets. Olga Mugliett, Commercial Director at Kendoo, explained the commercial rationale after the launch:

"Entering the regulated Belgian market through our partnership with Starcasino is an important milestone for Kendoo. Belgium is a market where quality, reliability and a strong player experience are especially important, and we are pleased to bring our portfolio to Starcasino players."

Mugliett links the deal to Kendoo’s corporate policy of working with trusted operators and expanding its presence in markets with established regulatory frameworks. The comment makes clear the local partner choice was strategic: Starcasino is the first Belgian operator to integrate Kendoo’s titles.

Starcasino and the offer to Belgian players

S. Maene, Director at Starcasino, outlined the operator’s view on the integration:

"Starcasino.be is the leading online casino in Belgium, and we remain in that position by offering players the largest selection of quality games in the market. Kendoo builds around mechanics Belgian players already know and appreciate, such as Hold and Win and pot jackpots, while bringing fresh themes and features."

Starcasino highlights that audience familiarity with mechanics like Hold and Win and pot/jackpot games eases acceptance of the new titles, while Kendoo’s themes and extra features provide the novelty.

Implications for operators and suppliers in regulated markets

The Kendoo–Starcasino deal illustrates a classic route for international expansion by game suppliers: partner with an established operator in a regulated market to introduce a catalogue and test local acceptance. For operators, adding suppliers that bring familiar mechanics with new content layers helps diversify the offer without requiring players to adopt wholly new mechanics. Operators and suppliers often use such case studies on [industry pages](/b2b) and in discussions about market entry.

For Kendoo, working with Starcasino reinforces its positioning as a supplier willing to enter markets where quality, technical reliability and compliance with local regulation are prerequisites. The company has stated this partnership is part of its strategy to make its portfolio available to established operators and players across a growing range of international markets.

What regulators and operators look for in Belgium

Belgium has a stringent regulatory framework for online gambling that requires operators to manage licences, meet transparency requirements and prioritise player protection. Starcasino’s integration of Kendoo’s titles indicates the supplier met the technical and regulatory compliance standards required to operate in that market.

Operators negotiating supplier integrations typically assess:

• the stability and quality of the delivered gaming product,

• the mechanics and their fit with the local audience,

• technical compliance and regulatory adherence,

• the supplier’s ability to scale its catalogue in the region.

What’s next for Kendoo and Starcasino

Starcasino has indicated it intends to add more Kendoo titles as the supplier’s catalogue grows, according to S. Maene. Kendoo’s priority will be to maintain quality and expand availability of its games with other operators and in other regulated markets.

The Starcasino listing also serves as a local reference for future negotiations in other regulated European markets, since operators value performance and acceptance evidence on leading platforms.

Industry reading

The launch confirms that mid-tier and growth-stage suppliers continue to choose partnerships with established operators as their entry route into regulated markets. That path requires meeting technical and regulatory demands and offering a product proposition that connects with local preferences — in this case the enduring appeal of Hold and Win, pots and jackpot dynamics.

Alejandro Vidal, Casino Correspondent.