UK Slots Tracker: Eyecon rises and challenges Pragmatic Play in September

Eyecon rose to third place in the UK Slots Tracker in September, becoming the latest challenger to Pragmatic Play’s dominance in the UK online slots market. Pragmatic Play retained the top two positions with Big Bass Bonanza and Big Bass Splash, while Play’n GO’s Book of Dead fell five places to finish September in tenth.

Key results from the UK Slots Tracker in September

The September ranking shows stability at the summit and movement below it. Pragmatic Play continued to lead the chart with Big Bass Bonanza and Big Bass Splash in first and second place respectively. Eyecon saw its title Fluffy Favourites climb one spot to third, marking it as the latest developer to challenge Pragmatic Play’s hold on the UK market.

Among the larger falls was Play’n GO’s Book of Dead, which dropped five places to finish October in 10th. Barcrest had a strong month: Rainbow Riches rose from 19th to 13th. Pragmatic Play also placed two other titles inside the top 20: Big Bass Bonanza Megaways climbed five spots to 19th and Big Bass Amazon Xtreme entered the top-20 list.

Inspired Entertainment also appears in the analysis; its game Golden Winner Grand Chance, which was the highest-ranked title in August (17th), fell out of the ranking in September.

## Methodology of the UK Slots Tracker and sample coverage

The UK Slots Tracker launched in May in partnership with eGaming Monitor (EGM) and extends EGR’s existing trackers for Europe, Latam, North America and dotcom markets. EGM performs the site crawls used to compose the monthly rankings.

For the September edition, EGM analysed the game pages of more than 3,800 casino sites globally, applying specific criteria to count each title’s presence. For the UK-specific ranking, EGM tracked 11,908 games from 359 studios with presence on more than 500 sites.

EGM’s crawl rules limit monitoring to a casino site’s home page. The tracker includes slots, instants, scratch cards, Slingo and crash games, and excludes table games, live games, video poker, video bingo and other categories.

## What the ranking measures and why it matters for the UK market

The ranking is based on the number of game tiles found for each title on operator sites within regulated markets. That method prioritises a game’s commercial visibility in operator catalogues rather than product performance metrics such as revenue or playtime.

The tracker is designed to give a snapshot of catalogue presence across operators: the more sites and the more prominent home-page placements a game has, the higher it ranks.

## Implications for studios and operators in the United Kingdom

For studios, a position in the tracker reflects commercial deals and editorial placement in operators’ carousels and feature pages. Eyecon’s entry into the top three with Fluffy Favourites suggests increased shelf space on UK operators’ front pages during September.

For operators, the tool provides a quick reference to which titles are most visible in the regulated UK offering, useful for catalogue programming and promotional decisions. The methodology emphasises exposure on main lists, an element that directly affects conversion on landing pages.

## Context and continuity of the tracker and the uk slots tracker

The UK Slots Tracker is part of the family of trackers from EGR and EGM that already cover other regions. Its objective is to map the evolution of the slots offering in regulated markets month to month. September’s results underline Pragmatic Play’s continued leadership, Eyecon’s progress and the usual volatility outside the top 10, where titles such as Golden Winner Grand Chance can enter or leave the list between months.

To read about catalogue trends and new title releases in the casino market, product and commercial deals teams can consult sector coverage in /casino and regulatory analysis in /regulation.

"The tracker measures visibility on regulated operators by counting game tiles on the home page," according to eGaming Monitor’s methodology description.