Wazdan launches Cointober: month dedicated to the Coins™ series

Wazdan confirmed that its Cointober campaign will be held this year from 1 October to 3 November, placing a month-long spotlight on the Coins™ series. The promotion starts with the release of 25 Coins x3000 and ends with 36 Coins x3000, and aims to give individual visibility to each launch within a franchise the company introduced in 2022.

## What is Cointober and how Wazdan presents it

Cointober is a network marketing campaign that Wazdan deploys over five weeks to highlight deliveries from its Coins series. The first release of the period is 25 Coins x3000; the final scheduled release at the close of the campaign is 36 Coins x3000. According to the company, the objective is to give each title its own moment on the market while showcasing the breadth the series has reached since its launch in 2022.

Wazdan describes the initiative as a way to combine staggered releases and cross-promotion across operators and platforms. The company has stated that campaigns of this type both sustain player interest and provide operators with clear promotional windows to place in their commercial calendars. Operators wishing to integrate the titles into their offering will receive product sheets and asset distribution handled as with any studio release; commercial and technical details follow the supplier's normal guidelines.

## Evolution of the Coins™ series since 2022

The Coins™ series debuted in 2022 and has grown to include more than 30 independent titles. Wazdan does not treat the Coins identity as a fixed template; each release combines its own mathematics, features, pace, theme and win pathways, while retaining recognisable elements that connect the games to the franchise.

Oliwia Skrzydel, product lead at Wazdan, told GamblerID that the studio’s approach balances familiarity and variety. Each title preserves identity cues — symbols, coin mechanics or design signatures — but development teams introduce variations in bonus systems, volatility and usability to keep the proposition attractive to both players and operators.

## Network campaigns and promotional tools

Wazdan uses network campaigns to boost the commercial performance of established series. Cointober is part of that approach; the company also mentioned an upcoming promotion called Seasonal Drop that will operate at network scale. Lessons from prior experiences feed into adjustments in pacing, accessibility and engagement levels for subsequent campaigns.

For operators and B2B partners there are two action fronts:

1. coordinate release windows and promotions within the operator’s commercial calendar;

2. leverage network promotional tools to bundle communications and maximise reach.

Wazdan’s commercial teams work with partners to align dates and materials, and the studio plans to continue enhancing these promotional capabilities.

## What it means for operators and platforms

For operators already offering Wazdan titles, Cointober provides tactical opportunities: time-limited campaigns, bonus packages tied to the series and editorial content focused on weekly premieres. Operators seeking support materials can use the studio’s usual channels, and content integrators must coordinate updates and technical testing with the release schedule. See our [B2B section](/b2b) for partner service context.

The campaign also functions as a testbed for product features and engagement design, which the studio tweaks based on usage data and retention metrics gathered during the campaign.

## What Oliwia Skrzydel said in the GamblerID interview

In the conversation with GamblerID, Oliwia Skrzydel emphasised that Cointober “gives each release its own moment” and allows the studio to show the diversity the series has developed since its 2022 launch. Skrzydel stressed the product team’s intent not to box the Coins brand into a single formula, but to explore different combinations of mathematics and features per title.

“Each release introduces its own combination of maths, features, pace, themes and ways to win,” Skrzydel said in the GamblerID interview.

Skrzydel added that lessons from earlier editions influence the design of accessibility and pacing for current campaigns, and that Wazdan will continue developing established series alongside new gameplay ideas and themes through 2027.

## Looking to 2027 and the studio’s priorities

Wazdan projects that by 2027 it will keep developing both established series such as Coins™ and new concept, theme and mechanic proposals. The studio has identified priorities as creating novel gameplay ideas and refining promotional and network campaign tools to improve commercial reach.

The strategy for 2027 combines continuity with experimentation: maintain brand-recognised properties while testing new content that could feed future network campaigns like Cointober or one-off promotions such as Seasonal Drop.

## Implications for suppliers and commercial teams

For content providers and promotional-tool vendors, repeated network campaigns and multi-installment series reinforce demand for technical synchronisation and reusable marketing materials. Suppliers offering solutions for campaign management, asset distribution and commercial performance analytics will increase their relevance to studios running periodic network-scale strategies.

In summary, Cointober is Wazdan’s annual bet to capitalise on the Coins™ series via staggered releases and integrated campaigns; the company keeps a roadmap to 2027 focused on series continuity, product innovation and expanded promotional tooling.