Wazdan Positions Its Coins Series with Cointober Campaign

Wazdan has announced the 'Cointober' campaign, an event dedicated to enhancing the visibility of its Coins series, which will take place from October 1 to November 3, 2026. The strategy integrates launches, partner materials, and B2B communication, bringing together various titles under a unified initiative and detailing the company's approach to adapting the series to each market and player preference.

Cointober: The Central Event for the Coins Series

The Wazdan Cointober campaign will last for over a month and centers on the cross-promotion of Coins titles through various channels: social media, public relations, B2B communications, and a dedicated site for partners. It all starts on October 1 with the launch of 25 Coins x3000 and concludes on November 3 with the premiere of 36 Coins x3000.

“Since its launch in 2022 and with over 30 individual titles, the Coins series has become a key element in Wazdan's portfolio, enabling us to continuously evolve the concept with new mechanics and experiences. Cointober is the next step to bring together and highlight what makes Coins unique,” stated Radka Bacheva, Head of Sales and Business Development at Wazdan.

Innovation in Slots: Mechanics and Jackpots of the Coins Series

The essence of the Coins series lies in its Hold the Jackpot bonus round, where the main winning opportunities are concentrated. This bonus relies on several proprietary mechanics:

• Sticky to Infinity: allows high-paying symbols to transfer to the bonus to maximize prize potential.
• Cash Infinity: symbols that remain fixed when they appear in the base game, showing values of up to 10x that are settled after the special round concludes.
• Cluster Collector: an enhanced mechanic set to debut during the Cointober campaign, adding dynamism to the games.

To these innovations, Mini, Minor, Major, and Grand jackpots are added, providing multiple prize possibilities and differentiating each title within the series.

Market Adaptation and Iconic Titles

Wazdan emphasizes the flexible nature of the Coins series, capable of adjusting to local preferences through games like Bumba Meu Coin, Ox Coin, and Easter Coins. These versions incorporate themes and functionalities adapted to the region or festive period, expanding the series' presence in international markets. The campaign seeks to emphasize this diversity and showcase how partners can integrate it to strengthen their casino offerings.

Visibility Strategy and B2B Sector Materials

Through Cointober, Wazdan has developed exclusive materials for operators and partners, including promotional kits and thematic pages. The action focuses not only on launching new titles but also on consolidating the identity of Coins as one of the most recognizable and progressive segments of its catalog. The campaign also involves direct communication with clients and stakeholders in the sector through specialized channels.

For the B2B ecosystem, such initiatives strengthen relationships and open opportunities to integrate differentiated new products into casino portfolios. The adaptation of mechanics and the jackpot program reinforce the value proposition to operators seeking scalable and localizable experiences.

Wazdan's Perspective and Campaign Objectives

According to Wazdan's management, the goal of Cointober is to solidify the perception of the Coins series not just as a collection of titles, but as a flexible and continuously innovative platform for different player segments and global markets. Over the course of more than a month, the brand invites operators, partners, and players to explore the Coins universe and discover the commercial and experiential growth potential it offers.

Those interested in following the campaign can refer to the materials that the developer will make available throughout the main professional channels and the official landing page.