Retargeting Team Lead

About the Role

We are looking for a Senior Retargeting Specialist / Retargeting Team Lead to join our dynamic team and take ownership of retargeting and reactivation campaigns.

This is not a classic iGaming Media Buyer role. We are looking for a strong Performance Marketer / Targetologist / Media Buyer with hands-on experience in retargeting, audience segmentation, analytics, and user reactivation.

In this role, you will be responsible for building and optimizing retargeting campaigns, analyzing user behavior and cohorts, developing new hypotheses, and improving the efficiency of reactivation funnels.

Responsibilities

• Build and develop retargeting and reactivation strategies
• Launch, manage, and optimize campaigns in Meta Ads / Facebook Ads
• Work with Meta Pixel, custom audiences, Lookalike audiences, segmentation, and cohorts
• Analyze user behavior and identify opportunities for reactivation
• Develop customer journeys and retargeting funnels for different user segments
• Create and test hypotheses around audiences, offers, creatives, and communication approaches
• Analyze campaign performance and identify growth opportunities
• Monitor key performance metrics, including conversion rates, cost of reactivation, CPA, ROAS, LTV, retention, and repeat conversions
• Analyze different user cohorts and compare campaign performance against baseline metrics
• Identify where users drop off in the funnel and develop strategies to bring them back
• Run A/B tests and continuously optimize campaigns
• Work closely with Analytics, Product, Creative, and other teams
• Build reporting and provide actionable insights based on campaign data
• Take ownership of the retargeting direction and contribute to its further development
• Lead and mentor the retargeting team, if required by the scope of the role

Requirements

• 3+ years of experience in Performance Marketing, Media Buying, Targeting, or a similar role
• Strong hands-on experience with retargeting
• Proven experience working with Meta Ads / Facebook Ads
• Strong understanding of Meta Pixel, Custom Audiences, Lookalike Audiences, segmentation, and cohorts
• Experience building and optimizing retargeting funnels
• Strong analytical skills and the ability to work with performance data
• Understanding of conversion funnels, user lifecycle, reactivation, and retention mechanics
• Experience developing and testing marketing hypotheses
• Ability to independently analyze campaign results and turn data into actionable decisions
• Experience with e-commerce, mobile apps, fintech, subscriptions, lead generation, agencies, or iGaming will be considered
• Experience working with Tier-1 / European GEOs is a plus
• Ability to work independently and take ownership of the direction
• Experience managing or mentoring a team is a plus for the Team Lead level
• English level: Intermediate+ or higher