ComeOn Group secures Finnish licences ahead of 1 July 2027 market opening
EEG subsidiary received all requested authorisations on 28 October 2026
Key Takeaways
- ComeOn Group received all licences applied for from the Finnish National Police Board before the regulated market opens on 1 July 2027.
- The authorisations cover online casino and sports betting services for Finnish players.
- Applications were submitted on 2 March 2026, the first day of the application window.
- European Entertainment Group AB said Finland is central to its growth strategy and disclosed the licences on 28 October 2026.
ComeOn Group received all gaming licences applied for from the Finnish National Police Board to operate in Finland before the regulated market opens on 1 July 2027. European Entertainment Group AB said the authorisations cover online casino and sports betting services and that the applications were submitted on 2 March 2026, the first day of the application window.
Details of the licences and timetable
The Finnish National Police Board granted the authorisations that allow ComeOn Group to offer online casino and sports betting to Finnish players when the market takes effect on 1 July 2027. Finland is moving from a state monopoly to a competitive licensing model under the new Gambling Act; see the regulatory context at [regulation](/regulation).
Dates and background
ComeOn Group filed its applications on 2 March 2026 and was among the first operators to receive licences under the new Finnish law. European Entertainment Group AB released the information as part of its preparations for the regulatory change.
Group statements
"Securing all the licences we applied for, required to execute the Group's plans for the regulated Finnish market, is an important milestone and reflects the work our teams put into preparing for Finland’s new regulatory framework," said Itai Frieberger, CEO of EEG.
"Finland is a core part of our growth strategy. Entering a regulated market with licences in hand gives the Group a strong platform for sustainable, compliant revenue growth, and supports our continued commitment to the 100% regulated revenue," added Raffaele Amodio, Group CFO.
The 28 October 2026 announcement places ComeOn Group among operators licensed before the market opening; the Finnish transition is considered one of the most significant regulatory changes in the European sector. For regulatory context, see coverage of the regulated market.
Frequently Asked Questions
What licences did ComeOn Group receive to operate in Finland?
ComeOn Group received licences authorising it to offer online casino and sports betting in Finland. The Finnish National Police Board granted these authorisations prior to the market opening on 1 July 2027.
When did ComeOn Group submit its licence applications?
ComeOn Group submitted its licence applications on 2 March 2026, the first day of the application window under Finland's new regulatory regime.
Which authority granted the licences and what regulatory change accompanies the opening?
The Finnish National Police Board granted the licences. The measure is part of Finland's transition from a state monopoly to a competitive licensing model under the new Gambling Act.
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About the author
Miguel Sandoval
Regulatory Affairs Correspondent
Miguel Sandoval tracks gambling legislation, licensing, and regulator enforcement — from Spain's DGOJ and the Latin American authorities to the UKGC, the MGA, and the state-by-state map in North America. The reports answer three questions precisely — what changed, where, and who it affects — with jurisdictions, dates, and penalties cited exactly as published. Operators and compliance officers read Miguel Sandoval to know which rulebook moved before their next meeting.
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