GAN surrenders UK Gambling Commission licence amid corporate restructuring
British subsidiary relinquished the licence on 4 November after 15+ years in the UK market
Key Takeaways
- GAN surrendered its Remote Gambling Software licence from the UK Gambling Commission on 4 November, ending over 15 years of UK operations.
- UK revenues fell 61% to £6.13m between 2024 and 2025 and pre‑tax losses approached £10m, per Companies House filings.
- Sega Sammy reported ¥10.8bn (€52m) in sales tied to GAN and an operating loss of ¥2.2bn in its quarterly disclosure.
- GAN closed its London office and will close Silverback Gaming, its Bulgaria/UK content subsidiary, as part of the rationalisation.
- The company is shifting to a B2B focus on the United States, migrating clients to the V2 platform and prioritising simulated and social gaming.
GAN surrendered its Remote Gambling Software licence issued by the UK Gambling Commission on 4 November, ending more than 15 years of regulated operations in the United Kingdom. The British subsidiary of the B2B supplier and operator, owned by Sega Sammy, formalised the renunciation of the authorisation it first received in 2009 as part of a wider corporate restructuring.
Closure of UK presence and financial figures
The company closed its London office and the location was removed from Sega Sammy’s corporate listings. Financial statements filed at Companies House show a collapse in UK market revenue: revenues in the United Kingdom fell by 61%, to £6.13m between 2024 and 2025, while pre‑tax losses approached £10m.
In its quarterly disclosure, Sega Sammy reported ¥10.8bn (€52m) in sales attributable to GAN and an operating loss of ¥2.2bn, figures the group linked to announced reduction and business reorganisation plans.
Workforce reductions and global adjustments
The local contraction reflects broader measures adopted by the parent. In June, Sega Sammy cut 66 roles globally and projected a further 27 reductions for the financial year ending March 2027, targeting approximately $9.7m in annual savings. The B2C brand Coolbet placed 131 positions at risk at its Estonia head office due to regulatory pressures, market competition and weaker‑than‑expected B2B results.
As part of the rationalisation, GAN will close its online content development subsidiary based in Bulgaria and the United Kingdom, Silverback Gaming.
New strategic focus and technology migration
The company has launched a transformation programme to reduce and simplify structures, remove duplicate management layers, terminate unprofitable contracts and retire legacy technology platforms. Management is migrating customers to a standard V2 platform for its B2B sportsbetting and casino offerings.
Concurrently, GAN is repositioning the United States market as its primary B2B target, planning to expand its presence from Nevada into other states and to strengthen partnerships with tribal operators. The strategy also prioritises growth in simulated and social gaming, leveraging the customer base of land‑based casinos and owned content from Sega Sammy’s video‑games division.
The corporate vision combines GAN technology, titles from Stakelogic and physical products from Sega Sammy Creation to build an integrated omnichannel supplier.
Regulatory impact and next steps
The surrender of the UK Gambling Commission licence occurred two days before Sega Sammy’s quarterly publication; the formal relinquishment documents the regulated exit from the United Kingdom market and accompanies the closure of local operations. GAN will continue the technological and commercial transition towards its new focus on the United States and on simulated and omnichannel segments.
Frequently Asked Questions
When did GAN surrender its licence with the UK Gambling Commission?
GAN surrendered its Remote Gambling Software licence with the UK Gambling Commission on 4 November; the renunciation appears on the UKGC register and follows the original 2009 grant.
What financial impact did GAN report in the UK for 2024–2025?
GAN’s UK revenues fell 61% to £6.13m between 2024 and 2025, and pre‑tax losses approached £10m, according to financial statements filed at Companies House.
What corporate measures has Sega Sammy taken in relation to GAN?
Sega Sammy implemented global reductions including 66 roles cut in June and plans for 27 further reductions through March 2027, targeting about $9.7m in annual savings; it also reported ¥10.8bn in GAN‑related sales and a ¥2.2bn operating loss tied to reorganisation plans.
What are GAN’s strategic priorities after leaving the UK market?
GAN is prioritising the US B2B market, expanding from Nevada into other states and strengthening tribal operator partnerships, while migrating customers to the standard V2 platform and growing simulated and social gaming offerings.
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About the author
Miguel Sandoval
Regulatory Affairs Correspondent
Miguel Sandoval tracks gambling legislation, licensing, and regulator enforcement — from Spain's DGOJ and the Latin American authorities to the UKGC, the MGA, and the state-by-state map in North America. The reports answer three questions precisely — what changed, where, and who it affects — with jurisdictions, dates, and penalties cited exactly as published. Operators and compliance officers read Miguel Sandoval to know which rulebook moved before their next meeting.
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