SuomiVeto obtains licence to enter Finland market in 2027
Licence allows the firm to operate in Finland’s re‑regulated iGaming market from 2027
Key Takeaways
- SuomiVeto has obtained a licence to operate in Finland’s re-regulated iGaming market in 2027.
- The company will base its operations in Helsinki and plans to launch from day one in 2027.
- SuomiVeto named technology partners bragg and Kambi for the Finnish launch.
- Founders highlighted prior experience building BetCity.nl, which was sold to Entain.
SuomiVeto has obtained a licence to enter Finland’s re-regulated iGaming market in 2027. The company announced the approval and said it is preparing the launch for next year from its headquarters in Helsinki.
Entry into the Finnish market
SuomiVeto confirmed receipt of the licence and set the start of operations for 2027. The company said it already has a team, partners and infrastructure ready to “bring something special to Finland from day one,” according to its statement.
"I am proud of the team and everyone who has helped us reach this milestone. This licence is the beginning of an exciting new chapter. From our home in Helsinki, we are putting everything in place to bring Finland something special from day one," said Melvin Bostelaar, CEO & Co-founder of SuomiVeto.
Partners and background
SuomiVeto said it will work with trusted technology partners, including bragg and Kambi, and recalled its previous collaboration on BetCity.nl, "with whom we’ve already built successfully BetCity.nl in the past (sold to Entain)", according to Joey Singels.
"Finland is a market we’ve believed in from the very beginning. We didn’t start SuomiVeto just to enter the market, but to become one of its leading gaming brands. It’s exciting to be working again with trusted partners like bragg and Kambi, with whom we’ve already built successfully BetCity.nl in the past (sold to Entain). With the licence secured, an experienced team and strong partners behind us, we have everything in place to make a real impact from day one. And this is just the beginning," said Joey Singels, Co-founder of SuomiVeto.
SuomiVeto located its base in Helsinki and linked the licence award to an immediate deployment of its offering in Finland. For regulatory context, the announcement refers to the framework of the re-regulated market and the company’s preparations for 2027. regulación
Frequently Asked Questions
When will SuomiVeto begin operating in Finland?
SuomiVeto will begin operating in Finland in 2027. The company announced it has obtained the licence and is preparing deployment from its Helsinki headquarters for next year.
Which technology partners will support SuomiVeto’s launch?
SuomiVeto will work with bragg and Kambi as technology partners. The company explicitly named both providers in its statement about the licence.
What is SuomiVeto’s connection to BetCity.nl and Entain?
SuomiVeto and its founders stated they previously collaborated on building BetCity.nl, a project later sold to Entain. The co-founders cited that experience as part of their background and capability.
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Miguel Sandoval
Regulatory Affairs Correspondent
Miguel Sandoval tracks gambling legislation, licensing, and regulator enforcement — from Spain's DGOJ and the Latin American authorities to the UKGC, the MGA, and the state-by-state map in North America. The reports answer three questions precisely — what changed, where, and who it affects — with jurisdictions, dates, and penalties cited exactly as published. Operators and compliance officers read Miguel Sandoval to know which rulebook moved before their next meeting.
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