Big Betty Partners
About
Big Betty Partners is an iGaming affiliate program founded in 2021. It markets a portfolio of 9 brands with casino and sportsbook offers and works with affiliates in more than 20 regions, with its strongest positions in Europe. The program does not publish a fixed brand list, because the brands it promotes can change.
Partners can choose CPA of up to €600 per player, RevShare of 25–60% on net gaming revenue, or a hybrid deal that combines CPA with lifetime revenue share. New partners can get up to 65% RevShare for their first three months. Partners who refer other affiliates earn a sub-affiliate commission from 2.5%, and negative balances are not carried over to the next period.
Payouts run monthly, by the 25th, via bank wire or cryptocurrency, in EUR or crypto. The minimum withdrawal is €100, payouts on request are available, and a standard compliance invoice is required before payment. Tracking runs on Affilka and ReferOn with lifetime cookies, statistics updated every hour, API access, postbacks and dynamic variables.
The program accepts SEO and content, PPC, social media, influencer, email and media-buying traffic. Alternative channels such as Telegram, WhatsApp, Messenger and community funnels are reviewed case by case. Brand bidding in PPC is not allowed; other branded traffic is possible by agreement. Every partner gets a dedicated affiliate manager, who gets in touch within 24 hours of sign-up.
Big Betty Partners also runs Betty Show, a seasonal campaign format in which partners collect points or tickets for FTDs and prizes are handed out in a live finale; Season 2 is Betty's Wish Wheel. The program was named Marketing of the Year at the AffPapa iGaming Awards 2026, Best Newcomer at the iGB Affiliate Awards 2025 and Affiliate Program of the Year at the iGaming News Awards 2026, and its team regularly meets partners at SiGMA, SBC Summit, ICE, iGB and AffPapa events.
