SOFTSWISS Wins Game Changer Marketing Excellence at SiGMA World Awards 2026

SOFTSWISS won the Game Changer Marketing Excellence category at the SiGMA World Awards 2026, the company announced on 5 November 2026. The award follows SOFTSWISS’s Best Marketing Team win at the EGR Awards in 2025 and caps a year in which branded search clicks rose by 49% in July and marketing-sourced signed contracts grew by 113% year-on-year.

Campaigns and repositioning

SOFTSWISS updated its market positioning in 2026 to present itself as a strategic partner for growth in regulated markets, combining a compliance-ready product ecosystem, industry intelligence and expert-led service. The Ready. Set. Grow! campaign conveyed that message across media, digital channels and major iGaming events. The company says clicks on branded search terms increased by 49% in July after the repositioning launch.

The #SOFTSWISSHasMore campaign aimed to show the broader product set beyond the platform. Launched with a LinkedIn post by SOFTSWISS Chief Marketing Officer Valentina Bagniya, the campaign used a self-ironic tone to encourage employees and industry audiences to highlight different products within the ecosystem. The activation at NEXT Summit Valletta 2026 attracted more than 7,000 live viewers and the campaign won Best Marketing Campaign at the European iGaming Excellence Awards 2026.

Product developments and commercial impact

SOFTSWISS highlighted product work that ties the marketing messages to operator-facing capabilities. It introduced Back Office AI Workflow within the Casino Platform, a feature described as allowing operators to prepare marketing campaigns through natural-language conversations. The company said the capability reduces manual work, speeds campaign launches, and helps operators test retention strategies while keeping control of decisions.

SOFTSWISS positioned these developments as part of its Growth Makers Driving Revenue award cluster. The company reported that marketing-sourced signed contracts grew by 113% over the last year, a metric it uses to signal demand for the proposition.

"This has been a special year for our marketing team. We took on important projects that support the growth of the SOFTSWISS brand," said Alexandra Kavelich, Deputy Chief Marketing Officer at SOFTSWISS.

Operators and partners can review the company’s product set and recent launches, including Back Office AI Workflow within the Casino Platform, the Prediction Markets Platform, the Sportsbook Platform and Game Aggregator features, on the vendor’s site or through relevant industry coverage such as b2b and news.