Blurify appoints Łukasz Wala as product lead
Łukasz Wala will oversee product development at Blurify, focusing on operator needs and the evolution of Openora.ai.

Blurify has announced the appointment of Łukasz Wala as product lead. Wala will be responsible for overseeing product development across Blurify’s portfolio, collaborating with its teams and partners to assess opportunities and set development priorities. His role includes the continuous evolution of Openora.ai, which Blurify will develop based on operator needs.
Previously, Wala was Chief Operating Officer at gaming provider Mirraculus, where he contributed to the company's growth from concept to live operations and a portfolio of over 10 games. He also held senior positions at createIT.com, serving as Project Manager and a member of the Executive Board.
Wala's vision for Blurify
"iGaming is advancing incredibly quickly, so developing products in isolation poses a real risk of the market moving ahead while they are being finalized. You must validate ideas early, stay close to operators, and be ready to adapt," said Łukasz Wala in his role as product lead at Blurify.
Wala emphasizes that one of the appealing aspects of Blurify is the opportunity to identify real use cases for artificial intelligence through Openora.ai and to develop the platform around them. His focus will be on understanding where operators see genuine value and converting that into a functional product.
Blurify's prospects with its new leader
Adam Mateja, co-founder and CEO of Blurify, remarked: "Łukasz brings a combination of product and commercial experience that aligns well with Blurify's direction. His experience taking products from concept to market will add valuable perspective to the team and strengthen our focus on product development."
The importance of Openora.ai
Openora.ai is a key element in Blurify's strategy to integrate with market needs and provide efficient solutions. Wala's mission will be to ensure that this platform continues to evolve to deliver real and useful business cases for operators.
Wala and Blurify are committed to developing products that not only meet current demands but also anticipate future trends in the iGaming and technology sectors.
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Emilio Navarro
Industry Technology Correspondent
Emilio Navarro covers the cross-cutting technology and business of iGaming — platforms, data and AI, compliance tooling, affiliate marketing, financial results, and the stories that fit no single rubric. The reports open with the announcement, cite vendors and figures exactly as published, and keep a healthy distance from press-release language. When a supplier unveils a new engine or the advertising rulebook changes, Emilio Navarro reports what genuinely changes.
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