St8 reports 91% rise in MCP AI assistant usage, surpassing 10,000 queries
Data from 19 July–11 October 2026 shows weekly volumes nearly doubled and event-driven spikes.
Key Takeaways
- St8 logged 10,358 MCP AI-handled queries between 19 July and 11 October 2026.
- Usage rose 91% across the first three months after launch, with weekly volume up from 490 to 935.
- A 128% increase was recorded over two months, from 426 to 972 weekly queries between 16 August and 4 October.
- St8 reported spikes of 2,679 queries in the week of 2 August and a 50%+ rise in activity after SBC Summit Lisbon.
St8 reported a 91% increase in usage of its Model Context Protocol (MCP) back-office AI assistant, logging 10,358 AI-handled queries between 19 July and 11 October 2026. The company said weekly query volume rose from 490 in the week of 19 July to 935 in the week commencing 11 October.
Usage trajectory and weekly details
St8 supplied weekly figures showing sustained growth. The company highlighted a 128% rise over two months for the same focus group, from 426 queries in the week of 16 August to 972 in the week of 4 October. It also reported larger spikes, including 2,679 queries in the week of 2 August and 1,907 queries across the past two weeks covered by the dataset.
St8 said weekly patterns show lower activity on weekends with rebounds on Mondays. The company emphasised that the spikes did not disrupt service.
What operators used MCP for
St8 described MCP as an open standard designed to connect AI systems to external tools and data sources. The firm said operator teams used the MCP-connected assistant for tasks including accessing reports, checking configurations, and flagging issues without manual dashboard navigation.
St8 noted it showcased the MCP-powered assistant at SBC Summit Lisbon in September and recorded AI query activity that rose by over 50% compared with the week before the event.
"We launched our MCP integration to explore new ways AI could make day-to-day operations easier, giving operator partners a faster and simpler way to interact with the St8 platform," said Vlad Negine, CEO at St8.
"We are delighted to have passed 10,000 queries in such a short space of time, and as engagement continues to grow, we are confident that we can build on these strong foundations and add value to businesses across the industry through our technology," he added.
The dataset covers the period from 19 July to 11 October 2026 and is presented by St8 as evidence of routine adoption among operator teams. St8 showcased the assistant publicly at SBC Summit Lisbon in September, linking the event to a measurable increase in queries.
Frequently Asked Questions
How many queries did St8's MCP assistant handle between July and October 2026?
St8 recorded 10,358 AI-handled queries between 19 July and 11 October 2026. The company supplied weekly counts showing growth from 490 queries in the week of 19 July to 935 in the week commencing 11 October.
What were the weekly usage milestones reported by St8?
Weekly volume increased from 490 queries in the week of 19 July to 935 in the week commencing 11 October 2026. St8 also reported a 2,679-query spike in the week of 2 August and 1,907 queries across the most recent two-week window in the dataset.
What tasks did operators use the MCP-connected assistant for?
Operators used the MCP assistant for accessing reports, checking configurations, and flagging issues without manually navigating dashboards. St8 described MCP as an open standard linking AI to external tools and data sources.
Did St8 link increased usage to any industry event?
Yes. St8 showcased the MCP-powered assistant at SBC Summit Lisbon in September and said AI query activity increased by over 50% compared with the week before the event.
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About the author
Oliver Grant
Industry Technology Correspondent
Oliver Grant covers the technology and business machinery of iGaming — platform and data deals, AI and compliance tooling, affiliate and marketing shifts, and the quarterly numbers behind them. The reports lead with the announcement, name the vendors and figures exactly as published, and separate genuine capability from press-release promise. When a supplier ships a new engine or a regulator tightens ad rules, Oliver Grant explains what actually changes for the companies involved.
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