Blurify Names Łukasz Wala as New Product Lead
Łukasz Wala to spearhead product development at Blurify, with a focus on evolving Openora.ai to meet operator needs.

Blurify has appointed Łukasz Wala as Product Lead, a strategic move aimed at enhancing their bespoke technology solutions for the iGaming sector. Wala will be responsible for leading product development across Blurify's offerings, prioritizing initiatives in collaboration with teams and partners. A significant part of his role will involve advancing Openora.ai, ensuring its growth aligns with the evolving needs of operators.
Wala's prior experience is well-suited to Blurify's objectives. Formerly, he was Chief Operations Officer at Mirraculus, where he played a key role in taking the company from its initial concept to live operations, cultivating a portfolio of over 10 games. His career also includes senior positions at createIT.com, eventually serving as Head of Projects and participating on its Executive Board.
Addressing Operator Needs
Wala highlighted the risks of developing products without considering market shifts. He emphasized the importance of early idea validation and maintaining close collaborations with operators. This is particularly relevant for Openora.ai, a platform expected to leverage AI to provide genuine business solutions. Wala stated, "My focus will be on understanding where operators see genuine value and helping turn that into a product that delivers."
Strategic Vision from Blurify's Leadership
Adam Mateja, Blurify's Co-Founder & CEO, expressed confidence in Wala's appointment, noting that his blend of product and commercial expertise aligns with Blurify's strategic direction. Wala's track record in product development is anticipated to enrich the company's approach to new market opportunities.
Advancing Openora.ai
The evolution of Openora.ai is central to Blurify's future plans. As AI continues to offer transformative potential within the iGaming industry, Wala’s leadership is expected to guide the platform's development in identifying and implementing practical use cases.
What This Means for Blurify
By placing Łukasz Wala at the helm of product development, Blurify aims to fortify its position in the competitive landscape of iGaming technology. This decision underscores their commitment to continuous innovation and operator-focused solutions.
In shaping its future, Blurify is poised to deepen its engagement with current trends and operator needs, leveraging Wala’s expertise to navigate potential challenges and opportunities in the rapidly evolving iGaming arena.
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Oliver Grant
Industry Technology Correspondent
Oliver Grant covers the technology and business machinery of iGaming — platform and data deals, AI and compliance tooling, affiliate and marketing shifts, and the quarterly numbers behind them. The reports lead with the announcement, name the vendors and figures exactly as published, and separate genuine capability from press-release promise. When a supplier ships a new engine or a regulator tightens ad rules, Oliver Grant explains what actually changes for the companies involved.
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