CMA Advances Apple's Mobile Platform Review Amid App Store Concerns

The UK's Competition and Markets Authority (CMA) continues its scrutiny of Apple's mobile platform, with recent developments focusing on near field communication (NFC) access and app store rules. The CMA's actions are part of a broader effort to address concerns over Apple's strategic market status.

Strategic Market Status and Initial Findings

On 22 October 2025, the CMA officially designated Apple as having strategic market status (SMS) in relation to its mobile platform. This includes systems like iOS, native app distribution via the App Store, and the mobile browser Safari. The decision followed a period of intense investigation starting in January 2025, as the CMA aimed to assess Apple's influence over these critical areas.

NFC Access and Steering Conduct

On 30 June 2026, the CMA initiated a consultation regarding NFC access in Apple's iOS platform. This step aligns with a focus on how Apple controls essential technology that could be vital for competition. Responses to a proposed steering conduct requirement were published on 14 August 2026, emphasizing the need for fair access and practices.

App Store Commitments and Interoperability

In April 2026, Apple made commitments concerning the interoperability of its app store. These commitments included changes in app review processes, app rankings, and data use policies. The CMA sought evidence on these proposed commitments in February 2026, aiming to enhance developer access to iOS features and functionalities, thus improving competitive conditions.

"The commitments from Apple and Google aim to improve fairness in app store processes," stated the CMA. "We continue to engage with stakeholders on developing potential measures."

The Roadmap for Potential Interventions

Initially set out in July 2025, the CMA's roadmap outlines possible measures to enforce competition within Apple's mobile platform. These potential interventions could target conduct requirements if Apple were fully designated under SMS. The roadmap prioritizes issues for immediate action and identifies areas for further evaluation.

Developer Engagement and Feedback

The CMA has actively sought input from developers through workshops, such as the one held in March 2025. Developers have voiced concerns about innovation barriers and app development challenges. Feedback from these sessions plays a crucial role in shaping the CMA's approach toward making the app ecosystem more inclusive and competitive.

Future Steps and Ongoing Engagement

The CMA plans further consultations beginning in autumn 2025, focusing on conduct requirements for Apple and Google’s ecosystems. As this process unfolds, all stakeholders, including Apple, are expected to engage in continuous dialogue to ensure transparency and fairness in the mobile sector.

The CMA's investigation into Apple's mobile platform remains critical to understanding and regulating digital markets. With ongoing evidence gathering and stakeholder engagement, the CMA aims to ensure competition is fair and beneficial for all market participants.