Games Valley integrates Wazdan's catalog into its aggregation platform

Games Valley has announced an agreement with developer Wazdan to add its entire portfolio, including the popular Hold the Jackpot™ titles and the recent Mighty Crown™: Empire of Gold, to the aggregated offering under the Smarter Aggregation brand. This allows operators using the Games Valley platform to access Wazdan's products immediately, expanding the available casino content options across multiple markets.

The Alliance: Measured Expansion of Games Valley's Portfolio

The incorporation of Wazdan reinforces Games Valley's strategy focused on offering greater diversity of games without stepping outside the technical environment that operators already use. Ariel Reem, CEO of Games Valley, commented in the official announcement:

"Wazdan is exactly the type of studio we want to bring closer to our partners. They have built an easily recognizable portfolio, continue to release quality games at a good pace, and have proven to perform well in various markets. Integrating Wazdan provides even more options for our operators while keeping the integration process simple. We are delighted to have them in the Games Valley ecosystem."

The agreement is framed within Games Valley's vision of creating a next-generation aggregator that combines content, operational tools, and advanced analytics to enhance management and monetization for operators.

Wazdan Expands Its Reach Through Smarter Aggregation

Wazdan, known for its slots with proprietary mechanics like Hold the Jackpot™, seeks to broaden the visibility and distribution of its products through this alliance. Bekki D’Agata, Commercial Director at Wazdan, stated:

"Games Valley is building an interesting aggregation offering, and we are pleased to be able to offer our games through their platform. This collaboration provides us with another strong distribution channel and will allow more operators and players to access our portfolio. We look forward to collaborating closely as the alliance progresses."

Mighty Crown™: Empire of Gold, Wazdan's recent release, will also be automatically available to operators already working with Games Valley, underscoring the commitment to continuous updates.

Coverage and Capabilities: Over 15,000 Titles in the Offering

With the integration of Wazdan, Games Valley surpasses 15,000 aggregated titles on its platform. The Smarter Aggregation model not only focuses on volume but also facilitates access to games with proven performance, management tools, and data designed to optimize operations:

• Operators can access all Wazdan content with a single technical integration.
• The process aims to minimize technical efforts, allowing clients to quickly incorporate new verticals and products.
• The catalog includes both established franchises and immediate new releases.

The platform targets operators with multijurisdictional needs and agile integration demands, seeking to balance quality and breadth in the aggregated portfolio.

Agreement Perspectives for Operators and Technology Providers

This move occurs in an environment where aggregation platforms compete to offer greater variety and flexibility, key aspects in selecting systems for new projects and renewing technological contracts. Games Valley utilizes Wazdan's incorporation to strengthen its position with operators who prioritize both access to content and operational efficiency. At the same time, the alliance provides Wazdan a concrete avenue to expand its presence in markets where Games Valley is already established.

Developments under Smarter Aggregation align with the trend of combining content and analytical tools, consistent with observable strategies in vertical segments like casino. The parties have confirmed that more collaborative launches are expected, although the scope and future details will depend on the evolution of demand within Games Valley's operator base.