Games Valley Integrates Wazdan Titles Into Smarter Aggregation Platform

Games Valley has partnered with Wazdan to add its catalogue—including flagship Hold the Jackpot™ games—to the Smarter Aggregation game aggregation platform. Operators using Games Valley now gain access to the entirety of Wazdan’s portfolio, as the aggregator extends both content and integration tools across multiple markets to more than 15,000 titles.

Wazdan content now live on Games Valley’s Smarter Aggregation platform

Wazdan’s full suite of games, including the well-known Hold the Jackpot™ series and new releases like Mighty Crown™: Empire of Gold, is now available for Games Valley partners. The integration follows an agreement between Games Valley and Wazdan, aiming to offer a diverse set of content through minimal technical hurdles. Ariel Reem, CEO of Games Valley, described Wazdan as a “highly recognisable portfolio” producer, and said the deal aligns with Games Valley’s focus on operational efficiency for operators rolling out new content offerings.

“Wazdan is exactly the type of studio we want to bring to our partners... Adding Wazdan gives our operators even more choice while keeping the integration process as simple as possible,” said Ariel Reem, CEO, Games Valley.

Wazdan’s distribution channel strengthened

Wazdan gains a new B2B distribution channel through this deal. The developer’s Commercial Director, Bekki D’Agata, positioned the partnership as an opportunity to increase the reach of its games, stating that the alignment with Games Valley’s platform broadens operator and player access to its portfolio. The move fits with Wazdan’s ongoing strategy to scale its presence in markets where Games Valley operates, in line with the broader b2b distribution model dominating sections of the iGaming supply chain.

“Games Valley is building an exciting aggregation offering and we are pleased to make our games available through the platform,” said Bekki D’Agata, Commercial Director at Wazdan.

Smarter Aggregation platform: scope and strategic intent

According to Games Valley, its platform now supports access to over 15,000 titles, positioning it as a substantial aggregator within the market. The addition of Wazdan is cast as part of its ‘Smarter Aggregation’ offering, which combines content integration with operational and data tools aimed at operators. Games Valley’s approach emphasizes simplified onboarding of new suppliers and content verticals in regions with diverse regulatory requirements. The emphasis remains on maintaining technical simplicity while bringing in content studios with established reputations in game quality and commercial performance.

Market implications and operator perspective

For operators, the integration brings two main outcomes:

• Access to Wazdan’s entire game suite without the complexity of direct supplier integration.
• The promise of ongoing releases from Wazdan, integrated into existing operator portfolios with minimal disruption.

This development arrives as content aggregation becomes a distinguishing factor in the iGaming B2B space. Both Games Valley and Wazdan are pursuing distribution breadth without sacrificing integration quality, echoing moves by other aggregators in a crowded supplier landscape.

Looking ahead: industry context

The deal underlines the ongoing shift toward platform-based aggregation as operators focus on content variety and streamlined deployments across regulated markets. Games Valley’s claim of 15,000+ titles signals aggressive expansion, with the new partnership framed as a continuation of the platform’s scaling intent. Wazdan, for its part, reinforces its strategy of leveraging multifaceted distribution to grow market penetration. Both firms have signaled intent to collaborate closely as new releases follow the integration.