Highlighted Updates from GR8 Platform in August: Payments, Analytics, and UX

The new features launched by GR8_TECH in August are aimed at operators seeking enhanced efficiency in payments, results analytics, and personalization for both casino and sports betting. The update includes optimizations in payment method routing, centralized analytics in Unified Back Office (UBO), precise multi-currency promotion management, customizable lobby visuals, and new widgets for engagement and transparency. This proposal, directed at operations teams, places friction reduction and business adaptability at the center of its technology.

Intelligent Payment Routing and Improved Acceptance

The Payments Hub now allows operators to optimize processes with payment method routing directly from the Merchant Dashboard. This system directs each transaction to the most appropriate method within a Paygroup to increase acceptance, cut costs, and limit fraud risks. If a provider fails or underperforms, the system automatically redirects the payment.

Parameters Available for Routing:

• Amount: Route based on the transaction amount.
• User Profile: Includes user ID, AMS segment, registered country, IP country, and risk group.
• Counters: Takes into account limits and counts at both method and user levels.
• Provider Errors: Changes the route in case of failures or specific errors.
• Card Details: Selects the route based on the card data used.

Unified Analytics in UBO: Operational Data and More Agile Decisions

The new Analytics module in the Unified Back Office (UBO) integrates gaming, payments, CRM, marketing, and financial reports into a single interface, eliminating fragmentation between internal and external portals.

• Report Coverage:
• Key metrics with summary dashboards for General, Sports, Casino, and Payments.
• Gaming Activity: daily statistics and times for GGR, NGR, DAU, margin, ARPU, registrations, conversions, deposits, withdrawals, and bonuses.
• Sports Analysis: aggregated financial results and details by event, market, type of bet, trader group, or player ID.
• Casino: reports by game, provider, product type, and player ID.
• CRM and Marketing: monitoring of campaigns, bonus spending, and retention cohorts.
• Extra Features: visualization in EUR, USD, or local currency, timezone selector, full export (up to 100,000 rows in CSV or Excel), and an integrated reporting guide for each metric.

Access: UBO → Operations → Analytics.

Improvements in Casino Monitor and Bets Control

Labels and colors of results have been aligned in both the Casino Monitor and Bets Monitor. Previously, a player's win was displayed in red and a loss in green from the operator's perspective, causing confusion. Now, the labels "Player Won" and "Player Lost" appear explicitly, and the net payment values use a neutral tone.

CRM: Multi-Currency Campaigns and Greater Management Autonomy

The new features in CRM give promotional teams more direct control:

• The Promotion Currency Identifier feature allows for choosing how the promotional currency is determined: through automatic algorithm, recent activity variable (like Last Deposit), or manual selection.
• Automatic synchronization between advertised amount and actual reward minimizes claims and reduces support requests.
• Authentication messages are now managed within the REA Content Studio: brand/channel personalization, autonomous activation, and validation before publishing.
• Cash bonuses can now be configured as a percentage based on external variables; limits can be set per currency, and the system applies the maximum limit if exceeded.
• Cloning functionality for Journeys configurations accelerates creating similar logics and reduces errors.

CMS, Widgets, and Content Management Enhancements

The CMS update introduces widgets aimed at quick interaction and transparency:

• Story Feed Widget: Embeds visual carousels of up to five slides mixing general, sports, or casino content, with mobile navigation options, direct launch of games/bets, and full visualization.
• Gamification Widget: Highlights status of achievements, stickers, quests, or active tournaments on any main page, promotional lobby, or casino, showing progress and profile details.
• Balance Breakdown and My Wallet: Offer clear separation between cash balances, bonuses, and blocked funds, along with privacy options for the user.

Casino: Integration of Bonuses, Tournament Mechanics, and Customizable Visuals

• Casino Converter + Casino Bonus Engine Integration: Allows multi-currency brands to award Free Spins even in originally unsupported currencies (including cryptocurrencies), expanding promotional coverage and targeting without relying on provider limits.
• New Win/Bet Mechanics in Tournaments: Ranks by efficiency instead of bet volume, facilitating more inclusive campaigns and differentiated competitive formats.
• Visual Settings in Lobby: Self-managed customization of game images by brand and product, avoiding tickets to support.

Sports Betting: Clarity in Maximum Winnings

The bets slip now explicitly shows the maximum amount the player can win before confirming the bet. If the calculated return exceeds the brand's cap, the limit is applied, and the user is notified instantly. This modification reduces misunderstandings and disputes regarding payments.

“The user experience improves by presenting clear payment limits before the player finalizes their bet,” highlights the update from the GR8_TECH team.

Activation and Support

Widgets, advanced payment routing, currency conversion for Free Spins, and new bonus configurations can be activated from the Knowledge Hub or by contacting the GR8_TECH support team.

For more information on trends and operational functionality, check the b2b section or stay updated at news.