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REEVO Adds Social Technology to Its Platform Following Partnership with One2All

REEVO integrates One2All's Virtual Living Room via its API, enabling operators to create interactive and social experiences in betting and gaming.

By Emilio NavarroPublished Sep 23, 20263 min read
Illustration of REEVO interface and One2All's Virtual Living Room technology in an online casino environment.

Key Takeaways

  • REEVO has integrated One2All's Virtual Living Room technology into its platform via an API.
  • The partnership allows operators to offer social and collaborative experiences in games and betting.
  • One2All's solution does not require operators to rebuild their technical infrastructure.
  • The strategy aims to differentiate REEVO's offering beyond content aggregation.
  • Both companies emphasize that this collaboration responds to the current social direction of iGaming.

REEVO has announced a strategic collaboration with One2All to incorporate social interaction technology, new interactive gaming options, and sports betting functionalities into its platform. The agreement introduces One2All's Virtual Living Room (VLR) technology into REEVO's ecosystem through API integration, allowing operators to transform individual gaming, betting, and streaming sessions into real-time group experiences.

A Step Further in Content Aggregation

The alliance with One2All marks an evolution in REEVO's strategy, which has traditionally focused on content aggregation for operators. According to the company, the aim now is to equip its partners with technical tools that enhance interaction and player engagement around the titles and verticals already integrated into the platform.

"REEVO has grown by giving operators more content through a simple connection, but the next step is to help them leverage that content. One2All adds a genuinely different social layer to our ecosystem, opening new ways to view, play, communicate, and interact," stated Daniel Cuc, Head of Account Management at REEVO.

What Does the Virtual Living Room Technology Offer?

One2All's VLR solution centralizes video, voice, chat, invitations, gaming, betting, and content in a synchronized environment. This layer can be applied over existing games, sportsbooks, or streams, allowing player interaction without operators needing to rebuild their infrastructures. The model is aimed at flexibility and reducing technical barriers for operators looking to add social components to their offering.

Identified features include:

  • Real-time video and voice during gameplay
  • Direct chats and invitations between players
  • Simultaneous interaction over games, sports, or live content
  • No requirement for changes to operators' backend platforms

According to spokespeople from both companies, this synchronized approach enables scenarios where gaming, betting, or streaming experiences are shared among groups of users.

Integration and Access via REEVO's API

The integration of VLR is conducted through REEVO's own API, so operators access the new social functionalities through the same channel as the game and supplier catalog. This avoids additional integration processes and keeps management centralized.

Daniel Cuc emphasized that the ability to add a social layer without complicating access is an "interesting addition," as it allows REEVO's partners to boost engagement while maintaining operational simplicity and technical consistency.

Partners' Vision on the Evolution of Social iGaming

Eyal Natan, CEO of One2All, commented: "We are really pleased with this partnership. REEVO has built an impressive network of operators and content providers, precisely the type of partner we want to grow with." For One2All, adding its VLR technology to REEVO's catalog "creates something much larger than simple content distribution," as it offers pathways for games to become shared social experiences. Natan further emphasized that this combination is not only commercially sensible, but it also responds to the direction they perceive for the future of the iGaming sector.

Implications for Operators and Next Steps

The integration of One2All's technology aims to expand the possibilities that REEVO offers to its partner network. Operators will have access to social and collaborative elements in both online casinos and sports betting, without modifying their base platforms. This strategy could influence future partnerships, as other content-aggregating platforms contemplate how to differentiate themselves through additional engagement tools.

For now, neither REEVO nor One2All has released figures regarding the expected penetration of VLR or commercial details on usage conditions. However, both groups agree that the API-first model will continue to guide their technical approach, focusing on integration ease and expanding capabilities beyond the traditional game catalog.

Frequently Asked Questions

What benefits does the partnership between REEVO and One2All provide to operators?

The partnership enables operators to offer social experiences, allowing players to interact in real-time through video, chat, and voice. This is achieved without modifying existing base platforms and through integration via REEVO's API.

How does One2All's Virtual Living Room function on REEVO's platform?

The VLR technology centralizes video, voice, chat, and gaming interactions in a synchronized environment, overlaying existing games, sports, and streams. It is accessed as an additional layer without altering deployed infrastructures.

What competitive advantages does REEVO aim to achieve with this integration?

REEVO seeks to differentiate its ecosystem by offering social functionalities alongside content, enabling operators to drive engagement while maintaining centralized management via the API, as noted by Daniel Cuc.

What do the companies think about the future direction of iGaming?

Both REEVO and One2All believe that iGaming is moving towards social and shared experiences. Eyal Natan, CEO of One2All, stated that the integration creates more value than just content distribution.

Are there any public figures or commercial conditions regarding the adoption of Virtual Living Room?

So far, neither REEVO nor One2All has publicly disclosed estimates of penetration or commercial details, focusing instead on the ease of integration and the API-first orientation in their proposal.

Tags

reevoone2allsocial-technologyapiigamingonline-casinos

About the author

Emilio Navarro

Emilio Navarro

Industry Technology Correspondent

Emilio Navarro covers the cross-cutting technology and business of iGaming — platforms, data and AI, compliance tooling, affiliate marketing, financial results, and the stories that fit no single rubric. The reports open with the announcement, cite vendors and figures exactly as published, and keep a healthy distance from press-release language. When a supplier unveils a new engine or the advertising rulebook changes, Emilio Navarro reports what genuinely changes.

More from Emilio Navarro

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