St8 records 91% jump in use of its MCP AI assistant and surpasses 10,358 queries
Usage rose steadily over three months with event-driven spikes and no service outages
Key Takeaways
- St8 handled 10,358 queries via its MCP assistant between 19 July and 11 October 2026.
- Weekly use rose from 490 queries (week of 19 July) to 935 (week of 11 October), a 91% increase in three months.
- The company reported a 128% rise over two months for the same cohort, from 426 to 972 weekly queries between 16 August and 4 October.
- Peaks included 2,679 queries in the week of 2 August and 1,907 across the two prior weeks; St8 said these did not interrupt service.
- St8 presented the MCP assistant at SBC Summit Lisbon and reported a more than 50% query increase versus the prior week.
St8 recorded a 91% increase in use of its back-office assistant connected via Model Context Protocol (MCP) in the first three months after launch and logged 10.358 AI-handled queries between 19 July and 11 October 2026. The company said weekly volume rose from 490 queries in the week of 19 July to 935 in the week starting 11 October 2026.
Usage data and activity peaks
St8 also said it saw a 128% rise in the most recent two months for the same focal cohort, from 426 queries in the week of 16 August to 972 in the week of 4 October. Among the peaks it cited 2.679 queries in the week of 2 August and 1.907 queries spread over the two weeks prior to the announcement. The company noted lower activity on weekends and a rebound on Mondays, and added that those peaks did not cause service interruptions.
What MCP is and how it is used
St8 described MCP as an open standard designed to connect AI systems with external tools and data sources. According to the company, operators use the MCP assistant to access reports, check configurations and flag incidents without manually navigating dashboards.
Exhibition and event effect
St8 showcased the MCP-powered assistant at the SBC Summit Lisbon in September and said AI query activity rose by more than 50% compared with the week before the event. The company linked the higher usage to routine adoption among operations teams.
“We launched our MCP integration to explore new ways that AI could ease day-to-day operations, giving partner operators a faster, simpler route to interact with the St8 platform,” said Vlad Negine, CEO at St8.
Negine added: “We are pleased to have passed 10,000 queries in such a short time, and as engagement grows we expect to expand and deliver value to companies in the sector through our technology.”
For commercial and product context, St8 keeps its offering aimed at B2B integrations and displayed it at industry events as part of its adoption strategy; the Lisbon presentation coincided with the query uptick. You can see more about the company’s activity in the [b2b section](/b2b) b2b and the event in [events](/events) events.
Frequently Asked Questions
How many queries did St8 handle with its MCP assistant between July and October 2026?
St8 handled 10,358 queries with its MCP assistant between 19 July and 11 October 2026, a figure disclosed in the company's published usage report covering weekly activity and peaks.
What percentage increases did St8 report after launching the MCP assistant?
St8 reported a 91% increase in use across the first three months after launch (490→935 weekly queries) and a 128% increase over the two most recent months for the same cohort (426→972 weekly queries).
Were there service interruptions during the query peaks?
No. St8 stated that peaks—including 2,679 queries in the week of 2 August and 1,907 over the two preceding weeks—did not cause service interruptions and that the service remained stable.
What tasks does the MCP assistant perform according to St8?
According to St8, the MCP assistant is used to access reports, verify configurations and flag incidents without manually navigating dashboards, streamlining common operational tasks.
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About the author
Emilio Navarro
Industry Technology Correspondent
Emilio Navarro covers the cross-cutting technology and business of iGaming — platforms, data and AI, compliance tooling, affiliate marketing, financial results, and the stories that fit no single rubric. The reports open with the announcement, cite vendors and figures exactly as published, and keep a healthy distance from press-release language. When a supplier unveils a new engine or the advertising rulebook changes, Emilio Navarro reports what genuinely changes.
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