Unified Jackpots Across Multiple PAMs: Integration for a Unique Player Experience

iGaming operators that have grown through acquisitions often face the challenge of managing multiple brands across different player account management systems (PAMs). Historically, this has meant that jackpot products remained restricted to isolated ecosystems, fragmenting liquidity and reducing player appeal. Currently, technologies such as ThrillPots from ThrillTech allow for the integration of multiple PAMs into a common jackpot, benefiting both operators and players.

Traditional Limitations of Jackpots in Independent PAMs

Acquiring new operators leads to the coexistence of numerous PAM systems within the same corporate group. It is not uncommon for a single organization to manage up to five distinct platforms. Each, isolated, gathered its own contributions and liquidity, preventing the large pots that only shared pooling can provide. The result: parallel administrations, newly integrated brands with restricted access, and an uneven user experience.

Jackpot Integration Across Multiple PAMs

The new generation of solutions, including ThrillPots from ThrillTech, removes that barrier. It is now possible for brands hosted on different platforms to contribute to and offer the same general jackpot. The technical integration enables:

• A shared liquidity pool among all brands in the group, regardless of each provider’s technology.
• Jackpots that grow faster and reach higher payouts, making the offering more competitive against other products in the market.
• Immediate incorporation of newly acquired brands without the need for painful or costly system migrations.

This represents a significant advancement for groups with complex architectures and portfolios that mix technologies following frequent consolidations and acquisitions, in line with the evolution of regulated markets.

Competitive Advantages for Diversified Operators

The ability to operate a single jackpot across different platforms is not just a technical decision; it implies deeper operational and commercial advantages:

• It allows for group-wide promotions (jackpots at the group level) instead of spreading efforts across separate pools.
• It facilitates the integration of new brands after acquisitions, accelerating value generation through synergies.
• It eliminates fragmentation and homogenizes the experience for the player: regardless of the chosen brand or platform, the user accesses the same jackpot environment.

In the words of Giles Potter, Chief Marketing Officer of ThrillTech and former executive at Bragg Gaming, Evolution Gaming, NetEnt, and Red Tiger:

“Technology must adapt to the operator’s business, not the other way around.”

Sustainability and Evolution in the iGaming Industry

Consolidation remains a trend in regulated markets. Operators managing complex infrastructures need solutions that enable them to increase the value of their existing assets without requiring disruptive investments in technological migrations. Shared jackpot tools convert what was once a costly integration effort into mere functional expansion.

For B2B providers, integrating multi-platform jackpots represents an increasingly important focus area, with products aimed at addressing the inherited fragmentation from consolidation. Operators adopting these systems can offer a coherent user experience and differentiate themselves in saturated markets.

Conclusion: Towards a Unified Jackpot Experience

Interoperability between PAMs, once a considerable operational challenge, is becoming standard for multi-brand and multinational operators. Leveraging integrated jackpots like those from ThrillTech is key to maintaining competitiveness and retaining players seeking large prizes and a seamless journey, regardless of the access point.