AJOM drives talent and specialization to grow online gaming in Melilla
AJOM focuses on training and public–private collaboration to attract regulated operators.
Key Takeaways
- AJOM presented its strategy at the Gaming in Spain Conference 2026 to position Melilla as a hub for regulated online gaming companies.
- The association prioritises specialised training, talent attraction and public–private collaboration to grow the local industry.
- AJOM identifies technology, customer support, fraud prevention and regulatory compliance as the main growth areas.
- Industry and legal representatives participated in the Madrid panel to highlight opportunities for investment and employment.
AJOM presented its strategy at the Gaming in Spain Conference 2026 to strengthen Melilla as a destination for regulated online gaming companies, focusing on training, talent attraction and public-private collaboration. The session, titled "Melilla and regulated gaming in Spain," brought together industry leaders to outline development and employment opportunities.
Debate in Madrid
The panel took place in Madrid within [Gaming in Spain Conference 2026](/events). Participants included Sergio Martínez Ranero, site manager for Codere Online in Melilla; Patricia Lalanda, partner at LOYRA Abogados; and Amandine Haincaud, operations director at El Dorado. The meeting served to raise visibility of the city’s potential and to analyse ways to attract and retain regulated companies.
AJOM priorities
The Asociación de Juego Online de Melilla (AJOM) identifies three pillars: strengthening specialised training, easing the integration of qualified professionals, and promoting collaboration between companies and institutions. AJOM expects these measures to support expansion of firms already operating in the city and the arrival of new operators.
Areas with greatest potential
AJOM highlights four areas with the best development prospects: technology; customer support; fraud prevention; and regulatory compliance. The association says these specialisms require professional profiles adapted to the needs of a digital, regulated industry.
AJOM maintains its commitment to public-private collaboration to help diversify Melilla’s economy and create jobs, reinforcing the city’s presence in the Spanish market for [regulated online gaming](/regulation).
Frequently Asked Questions
What did AJOM present at the Gaming in Spain Conference 2026?
AJOM presented its strategy to consolidate Melilla as a destination for regulated online gaming companies, focusing on specialised training, talent attraction and public–private collaboration during the panel “Melilla and regulated gaming in Spain.”
Who participated in the panel about Melilla and regulated gaming?
Participants included Sergio Martínez Ranero (site manager, Codere Online in Melilla), Patricia Lalanda (partner, LOYRA Abogados) and Amandine Haincaud (operations director, El Dorado). The panel was held within the Gaming in Spain Conference 2026 in Madrid.
Which areas does AJOM see as having the most development potential?
AJOM identifies four areas: technology; customer support; fraud prevention; and regulatory compliance. The association notes these fields need professionals tailored to a digital and regulated industry.
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About the author
Gonzalo Marín
Industry Deals Correspondent
Gonzalo Marín covers the corporate deal flow of gambling — operator strategy, M&A, regulated-market entries, and product launches. The reports open with the transaction, cite companies, valuations, and jurisdictions exactly as released, and keep the announcement apart from its actual effect. When a Latin American operator raises capital or a European brand lands in the region, Gonzalo Marín reports who signs, for how much, and on what terms.
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