Altenar and Pragmatic Solutions: A Solid Collaboration Driving Real Results

The integration between Altenar and Pragmatic Solutions has proven to be an effective alliance for sports betting and iGaming operators looking to scale and thrive in regulated markets. This collaboration, initiated in 2023, has already propelled the launch and expansion of operators such as DAZN BET and EstrelaBet in key jurisdictions like Brazil, Canada, and Europe, thanks to the combination of Altenar's sportsbook with Pragmatic Solutions' PAM platform.

The Importance of Altenar + Pragmatic Solutions Integration in Regulated Markets

The technological integration between Altenar and Pragmatic Solutions is not just a promise. It is a solution that is already generating concrete benefits for operators in demanding regulated markets. DAZN BET has exemplified these results by effectively expanding into Ontario and Alberta (Canada), thanks to the robustness of Altenar's offer supported from the outset by Pragmatic Solutions' infrastructure. This strategy allowed DAZN BET to be operational in Alberta from day one of the regulated market, an achievement possible only with a previously certified and integrated solution for regulatory compliance.

On the other hand, EstrelaBet in Brazil migrated to the combined technology in October 2023, replacing its previous sportsbook provider. Its goal was to anticipate the upcoming licensing regime of 2025 and scale with a platform capable of adapting to local demand. After adopting Altenar, EstrelaBet recorded increases in profits and operating margins, confirming the commercial contribution of the PAM-sportsbook integration.

Key Components of the Collaboration: Integrated Sportsbook and PAM Platform

The Altenar + Pragmatic Solutions collaboration addresses the needs of operators requiring complete and adaptable solutions, not just isolated systems. Pragmatic Solutions provides the PAM infrastructure for iGaming, while Altenar supplies the sportsbook technology. The union of both capabilities offers operators:

• Performance: a platform capable of sustaining profitable margins in highly competitive betting and gaming environments.
• Flexibility: the freedom to differentiate, adapt, and grow according to each market.
• Stability: reliable technology that supports long-term operational continuity.
• Scalability: an infrastructure ready for growth without requiring a provider change.
• Real Integration: connected systems, not just standalone products.

The clearest proof of the success of this integration is seen in operations that launch on the first day of regulated markets and achieve cross-border scaling across multiple jurisdictions. This is highlighted by the cases of DAZN BET and EstrelaBet.

Three Years of Results: Validation and Leadership in Sports Betting Technology

The Altenar + Pragmatic Solutions cooperation, in place since 2023, is already implemented in large sports betting operators. This moves beyond the initial phase of integration and shows tangible execution in real markets. Dinos Stranomitis, COO of Altenar, emphasizes:

“Since the beginning of our collaboration with Pragmatic Solutions, we have focused on bringing real value to operators. Seeing our combined solution facilitating launches and growth in different markets validates our approach.” — Dinos Stranomitis, Altenar

Ashley Lang, CEO of Pragmatic Solutions, adds:

“Altenar's sportsbook has generated high demand among our clients, and the collaboration has delivered from the start. Operators continue to choose the combination for its stability, flexibility, and certification in the markets they wish to enter.” — Ashley Lang, Pragmatic Solutions

The key, both executives highlight, is the integration of Pragmatic Solutions' marketing and personalization tools with Altenar's sportsbook, offering operators control over brand building and differentiation.

Competitive Advantages for Growing Operators

The combined platform allows operators to launch operations in regulated markets from day one, thanks to prior certification and regulatory alignment. According to the experience of DAZN BET in Canada and EstrelaBet in Brazil, the combination of stability and flexibility has been crucial for competing in markets with pronounced regulatory and localization demands.

Operators using Altenar and Pragmatic Solutions have experienced:

1. Accelerated expansion into new markets such as Canada and Brazil.
2. Significant improvement in commercial margins following migration to the combined solution.
3. Reduction of regulatory risks due to prior compliance and certification.
4. Integrated tools for brand customization and targeted marketing.

Future Outlook and Conclusions

With three years of successful trajectory, the synergy between Altenar and Pragmatic Solutions positions itself as a reference in the comprehensive technology offering for sports betting and iGaming. Large-scale operators and new entrants are increasingly seeking proven solutions that allow for rapid launches in demanding regulated markets.

This collaborative model shows that true competition lies in offering integrated platforms, ready to adapt to regulatory processes and local needs. Altenar and Pragmatic Solutions will continue to be key players in the global evolution of the sector, consolidating their model in markets with high growth potential.