Altenar convened industry leaders at a private event during G2E Las Vegas 2026

Altenar hosted a private networking event during G2E Las Vegas 2026, bringing together operators, suppliers and other stakeholders to exchange views on the North American market. The company held the gathering alongside its participation in the trade show, which, according to its release, attracted 25,000 gaming professionals this year. Grayson Boucher, known as “The Professor”, attended as a special guest.

Altenar at G2E Las Vegas 2026 and its bet on the North American market

Altenar’s presence at G2E Las Vegas 2026 was complemented by a private meeting designed to create a more informal environment where executives could hold business conversations outside the show’s official agenda. The company made clear that its activity in the region — the United States and Canada — remains a strategic priority and that its solutions aim to serve operators operating in regulated jurisdictions.

Altenar’s press release puts the G2E Las Vegas 2026 attendance figure at 25,000 industry professionals, a reference the company uses to contextualise the value of organising parallel meetings that enable more direct dialogue with partners and potential clients.

Special guest: Grayson Boucher and the sporting element of the evening

The evening featured Grayson Boucher, the US streetball figure nicknamed “The Professor”. His participation introduced a sporting element that resonated with several guests and acted as a catalyst for informal conversations among attendees.

The presence of a public sports figure delivers a dual benefit: it raises the event’s visibility and facilitates more relaxed interactions that can lead to commercial opportunities, according to organisers.

What Altenar’s management said about relationships and development in North America

Vagelis Bairlis, head of sales operations at Altenar, defended the value of these types of meetings as part of relationship building in the sector. The executive said the North American market is evolving rapidly and that bringing professionals together to share experiences and perspectives is highly valuable.

“Events like this are an important part of how we build strong relationships across the industry. The North American market is developing quickly, and bringing people together to share ideas, experiences and perspectives is incredibly valuable. We were pleased to welcome so many industry leaders and make the evening an opportunity to connect.” — Vagelis Bairlis, head of sales operations, Altenar

The gathering was an extension of Altenar’s commercial presence at the show, and Bairlis emphasised the usefulness of combining a stand exhibition with private activities that allow for deeper conversations.

Product and positioning: front-end autonomy and collaboration with operators

Altenar stated that its offering combines stability and flexibility, providing operators with complete front-end autonomy and the freedom to differentiate in competitive markets. The company emphasised that it works with operators and industry partners in regulated jurisdictions in both the United States and Canada.

Altenar’s team used the show to meet professionals and address the challenges and opportunities shaping the region: licensing, supplier integration, and product needs that emerge in markets with differing regulatory frameworks.

Value for suppliers, operators and stakeholders

The private meeting allowed sector conversations without the pressure of the public agenda and gave Altenar and its guests space to explore synergies and potential commercial agreements. For attending operators, combining exhibition at G2E with private meetings facilitates supplier evaluation and technical integration discussions in a less formal setting.

The company presented the evening as a complement to its schedule of commercial meetings at the show, exporting the stand interaction into a more conversational format.

G2E Las Vegas context as a networking platform

G2E Las Vegas remains a key meeting point for the gaming industry and, according to Altenar, the figure of 25,000 attendees in 2026 reinforces its role as a platform for generating commercial connections. For Altenar, the private event amplified that dynamic, allowing conversation about the North American market to continue outside the exhibition environment. The company also used the opportunity to direct attendees to related company content and sector coverage at [events](/events).

Practical conclusion for operators and suppliers

For operators and suppliers seeking to position themselves in the United States and Canada, combining presence at trade shows like G2E Las Vegas with private meetings with clients and partners is a tactic that supports both lead generation and relationship deepening. Altenar used this model during G2E Las Vegas 2026 to reinforce its regional focus and to connect commercial, technical and regulatory leaders in an informal space.