Altenar partners with IBIA to enhance sports betting integrity in Africa

The collaboration between Altenar and the International Betting Integrity Association (IBIA) consolidates at a time when sports betting in Africa is experiencing rapid growth and digitalization. The central objective is to raise integrity standards in markets where regulation and the risks associated with result manipulation advance at different speeds. According to the IBIA report of 2025 based on data from H2 Gambling Capital, total GGR for the continent is expected to grow from USD 3.5 billion in 2021 to USD 19.4 billion in 2030, with online activity expanding to USD 16.4 billion.

Sports Betting Integrity: Altenar's Focus for Africa

As the sector digitalizes and regulatory frameworks solidify, protecting sports integrity is key to the sustainable development of legal betting. Altenar, an international technology provider for sports betting, formalized its integration as an active member of IBIA. This organization represents over 90 companies and 200 brands in the sector and manages a global integrity monitoring platform that oversees more than 1.5 million sports events across 80 disciplines and analyzes figures exceeding USD 300 billion in annual volume.

Access to this network allows Altenar to strengthen its B2B positioning as a reliable and proactive provider against integrity risks, a particularly relevant factor in Africa, where each jurisdiction progresses at different speeds regarding regulation and international cooperation.

Digitalization and Trends in the African Betting Market

The African market is already predominantly digital. A GeoPoll study published in 2026 on Ghana, Kenya, Nigeria, South Africa, Tanzania, and Uganda concluded that 95% of bettors use mobile devices and that 67% prioritize betting on football. This structure, combined with the growing expansion of online betting, demands new standards of integrity and traceability.

The evolution towards regulated and interconnected markets implies that cross-border cooperation is essential. The level of regulatory maturity varies; for example, leading markets like Ontario and Alberta present more advanced integrity regulations compared to most African countries.

IBIA and Protection Mechanisms for Operators

The International Betting Integrity Association operates as a non-profit entity aimed at safeguarding fair play and trust in betting. Its monitoring and alert platform allows, through the sharing of intelligence with operators, regulators, and sports organizations, to anticipate and report suspicious activities associated with match-fixing or event manipulation.

According to Khalid Ali, CEO of IBIA:

"The African market presents both opportunities and challenges for the regulated sector. The threats from illegal operators and match-fixing undermine progress, so investing in integrity monitoring is essential to closing the regulatory gap."

Altenar's membership in IBIA not only responds to compliance obligations but also grants access to international protocols, intelligence collaborations, and reputational support.

Statements: Vision for Sustainability in Africa

Jacob Portelli, Sales Manager of Altenar, emphasized the company's commitment:

"Africa offers great potential, but sustainable growth depends on consolidating trust alongside technology and solid business proposals. Being part of IBIA allows us to contribute to that collective effort."

Both parties agree that the development of mature African markets depends on maintaining trust in the integrity of both sporting events and the operations of regulated betting. To achieve this, the combination of sportsbook technology, local knowledge, and international monitoring standards is decisive.

Impact on Operators and Upcoming Challenges

For associated operators and technology platforms like Altenar, this alliance facilitates:

• Access to international alerts about integrity and event manipulation risks
• Participation in initiatives to share intelligence among regulators, operators, and sports entities
• Reinforcement of their reputation with business partners and local authorities

The main challenge remains regulatory maturation. Many African markets are advancing, but they are still behind leading jurisdictions in terms of monitoring and integrity.

Future: Expansion, Technology, and Trust in African Betting

Altenar's inclusion in IBIA aims to respond not only to the current growth of Africa but also to the need to build sustainable betting ecosystems. As mobile usage, interest in football, and digitalization drive the market, integrity becomes a pillar for all stakeholders.

The collaborative approach between technology, local expertise, and international monitoring aims to position Africa among the benchmarks of reliable and transparent sports betting, adding value to operators, regulators, and end users alike.