Altenar powers Wildz Group’s entry into Finland’s regulated market

Wildz Group has obtained an online gambling licence in Finland and will move toward launching the regulated market scheduled for July 2027, using technology from Altenar. The Malta-headquartered operator and its technology partner, Altenar, formalised a collaboration that began in 2024 to expand Wildz beyond its casino-centred model.

Details of the deal and timetable

Wildz Group is the first operator to publicly announce it has obtained a licence to operate in the new Finnish market. Finland opened the application process on 1 March 2026 and plans for the regulated market to come into force in July 2027. Altenar has been working with Wildz Group since 2024, supplying sportsbook technology and regional support.

What Altenar provides

Altenar says its regional expertise, Nordic trading specialists and localized content have been pillars of Wildz Group’s growth strategy. Dinos Stranomitis, COO of Altenar, said:

"Finland’s transition to a competitive online gambling market represents a significant development for the industry. Entering a new regulated market requires the right technology, flexibility and a clear understanding of local requirements. We are delighted to power Wildz Group’s entry into Finland and to support their ambitions with sportsbook technology designed to adapt to different market conditions and commercial objectives."

Altenar emphasises that its toolkit enables operators to tailor their offering to local requirements and long-term goals.

Operator statement

Sam Brown, CEO of Wildz Group, credited Altenar with a central role in the company’s expansion into sports betting. Brown said: "Altenar has been central to the success of our global sports betting offering, and we anticipate an excellent reception in Finland once the market opens in July 2027. With Altenar’s toolkit flexibility we will be able to build a leading sports-betting experience for Finnish players."

Regulatory context

Finland is among the last European countries to replace a state monopoly with a concession or licensing model for online gambling. The 1 March 2026 application window attracted significant interest from market operators ahead of the planned launch.

For operators interested in the sports vertical, the Wildz Group–Altenar collaboration presents a concrete use case of technology that combines trading and localisation. More information on betting and regulation can be found in the [sports](/sports) and [regulation](/regulation) sections.