Avanti Studios opens office in Malta to strengthen its international expansion
The opening in Malta responds to Avanti Studios' strategy to grow in live casino, following partnerships with Entain and Bet365 in Spain and Brazil.
Key Takeaways
- Avanti Studios opened an office in Malta to support its global expansion plan in live casino.
- The company will utilize the Maltese headquarters to enhance its products with motion capture, cloud streaming, and digital clones.
- Alliances with Entain and Bet365 will facilitate the rollout of Avanti's games in Spain and Brazil.
- The appointment of Jonas Ericson as CFO strengthens the company's executive leadership.
- Malta is viewed as a key hub for live casino providers seeking international presence.
Avanti Studios has inaugurated an office in Malta as part of its international expansion strategy aimed at the live casino segment. This decision seeks to enhance the development and marketing of its products that integrate motion capture technology, real-time cloud streaming, and digital clones as live dealers.
Malta, a Key Point for Avanti Studios' Expansion
The new hub in Malta represents a significant move for Avanti Studios' commercial structure in the sector. The company emphasized that being in Malta will boost its presence in regulated markets, benefiting from the country's reputation as an iGaming operations epicenter in the EMEA region.
Steven Tabone, Commercial Director of Avanti Studios, stated:
“We are delighted to have opened an office in Malta, a fundamental place for any iGaming company looking to grow. Our presence there will expand our commercial function and be a key resource in establishing Avanti as a leading provider of live casino with disruptive technology.”
Sustained Growth and Strategic Partnerships
The opening in Malta follows the signing of commercial agreements announced by Avanti Studios earlier this year with Entain and Bet365. The partnerships will allow the launch of Avanti's games on both operators' platforms, covering multiple jurisdictions. Specifically, the launches focus on Spain and Brazil, two of the fastest-growing markets in online gaming, reinforcing the international projection of the brand.
The growth plan is supported by a product model that combines:
- Motion capture to create interactive digital clones.
- Real-time streaming supported by cloud infrastructure.
- User experience focused on immediacy and realism in live casino.
Strengthening the Executive Team
Avanti Studios has also strengthened its executive team. Recently, Jonas Ericson, former Director of Klarna, joined as Chief Financial Officer (CFO), bringing financial expertise and business scalability experience within the technology sector. Ericson's arrival coincides with a consolidation phase and aims at the professionalization of the structure in light of the increase in international operations.
A Favorable Context for Innovation in Live Casino
The convergence of technological advancements and flexible regulations in Malta facilitates the growth of specialized live casino providers. Avanti Studios' model, focused on the digitalization of the dealer figure through artificial intelligence and motion capture, integrates into this competitive context that promotes product differentiation. Recent partnerships with Entain and Bet365 in Spain and Brazil open the door to integrations in additional markets where both operators have a presence.
By situating the new office in Malta, Avanti Studios aims to strengthen its alliances, access new operators, and benefit from the Maltese infrastructure and regulatory framework, recognized on the international stage.
Perspectives for Operators and Providers in Regulated Markets
For operators interested in expanding their live casino portfolio and for providers looking to compete globally, Avanti Studios' move reinforces the importance of local presence in strategic hubs and collaboration with major groups like Entain and Bet365. The firm’s expansion illustrates the dynamism of the live casino vertical and the commitment to technological disruption in the sector.
The consolidation of the executive team and the focus on Malta position Avanti Studios in a key place to capitalize on growth in regulated markets and respond to the new technological demands of the live casino segment.
Frequently Asked Questions
What is Avanti Studios' objective in opening an office in Malta?
Avanti Studios aims to strengthen its commercial function and expand its international presence in live casino with the opening of an office in Malta. The Maltese market is strategic due to its iGaming infrastructure and access to favorable regulations.
What recent alliances has Avanti Studios signed?
Avanti Studios signed agreements with Entain and Bet365 earlier this year. These agreements will enable the launch of its games in Spain and Brazil, expanding its reach into multiple markets.
Who recently joined as CFO at Avanti Studios?
Jonas Ericson, previously with Klarna, joined as Chief Financial Officer to support the company's stage of international expansion and professionalization.
What technology distinguishes Avanti Studios' products?
Avanti Studios' games are notable for their use of motion capture, cloud integration for real-time streaming, and the creation of digital clones as live dealers.
Why is Malta important for live casino companies?
Malta offers a robust regulatory environment and access to international operators, positioning it as a key hub for companies like Avanti Studios looking to grow in regulated markets.
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About the author
Gonzalo Marín
Industry Deals Correspondent
Gonzalo Marín covers the corporate deal flow of gambling — operator strategy, M&A, regulated-market entries, and product launches. The reports open with the transaction, cite companies, valuations, and jurisdictions exactly as released, and keep the announcement apart from its actual effect. When a Latin American operator raises capital or a European brand lands in the region, Gonzalo Marín reports who signs, for how much, and on what terms.
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