Backseat Gaming attends SBC Summit 2026 as an independent provider with an expanded team
Backseat Gaming showcases at SBC Summit Lisbon 2026 with a larger delegation and an independent strategy, highlighting weekly launches and a new management team.
Key Takeaways
- Backseat Gaming will attend SBC Summit 2026 in Lisbon for the first time as a fully independent developer.
- The company will feature an expanded delegation, including new executives in commercial development and emerging markets.
- Backseat Gaming focuses on player-driven content and maintains a weekly cadence of new titles.
- The event will be used to strengthen relationships with operators and partners as an independent provider.
- Recent games include Born in Hell, Toad Town, and Totem Tower Bonanza.
Backseat Gaming confirms its attendance at the SBC Summit 2026 in Lisbon, marking its first industry event since the launch of its independent operation with its own Remote Gaming Server (RGS). The expanded delegation will include new key signings focused on business development and account management in emerging and global markets.
First appearance after independence and operating its own RGS
Attendance at SBC Summit 2026 represents the first time Backseat Gaming presents itself to the industry as an independent provider. Since its separation and the development of its own RGS, the company seeks to strengthen its profile and consolidate relationships directly with operators and business partners. The event in Lisbon, scheduled for the end of the month, will serve to showcase the new proposal as a studio dedicated to developing titles under a user-driven strategy.
Team expansion: commercial direction and emerging markets
Among the confirmed representatives for the delegation are Debbie Cooper (Head of Commercial Operations), Kristina Hambardzumyan (Head of Business Development), Graeme Savill (Head of Business Development – Emerging Markets), and Kristeena Haidon (Senior Account Manager). These additions reflect Backseat Gaming's commitment to strengthening key business areas after independence.
It is great to see how Backseat Gaming is growing after independence. This strategy allows us to respond quickly to partners' needs and create the games that players truly want. It also offers the flexibility to adapt the launch schedule and portfolio management to support our partners' long-term success, stated Debbie Cooper, Head of Commercial Operations at Backseat Gaming.
Cooper emphasizes the experience and talent of the new team members, highlighting the goal of their presence at SBC Summit: to strengthen in-person relationships, open new opportunities, and demonstrate the current reach of Backseat Gaming's offerings.
Content strategy and weekly game launches
The company states it maintains a cadence of one new game release per week. Recently highlighted titles include Born in Hell, Toad Town, and Totem Tower Bonanza, reinforcing Backseat Gaming's positioning as a content provider driven by player demand.
This approach allows Backseat Gaming to adjust its catalog swiftly, benefiting operators and partners who require innovative, up-to-date proposals. The flexibility in the launch calendar contributes to tailored support for its business allies.
Frequently Asked Questions
What does Backseat Gaming's presence at SBC Summit 2026 mean?
Attendance at SBC Summit 2026 in Lisbon marks Backseat Gaming's first appearance as an independent company with its own RGS technology, representing an effort to consolidate new commercial alliances in the industry.
Who forms part of the management team traveling to Lisbon?
The delegation includes Debbie Cooper (Head of Commercial Operations), Kristina Hambardzumyan (Head of Business Development), Graeme Savill (Head of Business Development – Emerging Markets), and Kristeena Haidon (Senior Account Manager), reflecting the recent expansion of the staff.
What is Backseat Gaming's content strategy following its independence?
Backseat Gaming operates with a strategy guided by end-user preferences and launches new games weekly, including Born in Hell, Toad Town, and Totem Tower Bonanza.
What objectives does Backseat Gaming have during SBC Summit Lisbon?
The main goal is to meet face-to-face with operators and partners, establish new connections, and demonstrate their value proposition as an independent provider with a flexible and tailored offering.
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About the author
Gonzalo Marín
Industry Deals Correspondent
Gonzalo Marín covers the corporate deal flow of gambling — operator strategy, M&A, regulated-market entries, and product launches. The reports open with the transaction, cite companies, valuations, and jurisdictions exactly as released, and keep the announcement apart from its actual effect. When a Latin American operator raises capital or a European brand lands in the region, Gonzalo Marín reports who signs, for how much, and on what terms.
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