Belatra Games Launches Adventure Club for iGaming Professionals at SBC Summit 2026

Belatra Games, an international iGaming provider, will bring its Belatra Adventure Club concept to the SBC Summit 2026, from September 29 to October 1. Stand B226 will transform into a space where curiosity, hobbies, and the pursuit of new experiences take center stage, replacing the traditional commercial format with an environment aimed at fostering authentic personal connections among industry professionals.

The Focus of the Belatra Adventure Club at SBC Summit 2026

The initiative draws inspiration from Belatra Games' event motto: "Life is the adventure! Dare to try. Collect moments." Beyond discussions about products, games, and partnerships, attendees will be invited to share what inspires them outside of work, emphasizing their hobbies and personal motivations. The proposal, according to the company itself, aims to demonstrate that strong business relationships stem from genuine human connections: interests and hobbies help break the ice, identify affinities, and uncover the personal side of industry members.

“We wanted to create a stand that would allow people to connect naturally and share what motivates them beyond their daily tasks. Hobbies seem to us the perfect thread, as they reflect The Guy, our character, and help find common interests,” stated Kateryna Goi, CMO of Belatra Games.

The Character "The Guy" and Its Connection to the Experience

The concept of the Belatra Adventure Club is directly related to "The Guy," a recurring character in the titles Blast the Bass, Ice Bass, and Hunt the Bucks. Embodying curiosity and the constant search for new experiences, The Guy represents both the player and the iGaming professional who explores new hobbies and perspectives with each adventure. Each of the three slots released so far shows The Guy discovering a new interest, with a fourth title set to premiere just before the event.

This nod reinforces Belatra Games' intention to encourage attendees to discover affinities beyond the professional realm, facilitating business interactions arising from shared interests and not just the business agenda.

Preliminary Results of the International Hobby Survey in iGaming

Before the SBC Summit 2026, Belatra Games conducted a survey in collaboration with G&M News, aimed at employees and executives in the sector. From August 3 to 12, iGaming professionals revealed their passions and activities outside of work. The results will be presented on August 30 and will provide insight into the hobbies that prevail within the community, as well as some of the more unusual pastimes. Additionally, the company will share the data through its LinkedIn profile, opening the debate on the importance of these connections in industry culture.

Three Key Activities at the Belatra Adventure Club Stand

The Belatra Adventure Club will revolve around three experiences designed to ensure memorable encounters during the SBC Summit:

• Photo Moment: an opportunity to capture memories from the event and take away a tangible image of the visit to the stand.
• Game Moment: a brief challenge that will give attendees ten seconds with a single opportunity to transform the moment into a victory, testing their skill.
• Bar Moment: a space dedicated to informal conversations, networking, and generating ideas for potential future collaborations.

The invitation is open to all event professionals, and prior meetings can be booked with the Belatra Games team directly to optimize time during the fair.

The Role of In-Person Meetings and Well-Being in the Industry

Belatra Games' commitment to an experiential proposal aligns with recent discussions about the importance of well-being and personal balance among professionals, a trend that has gained relevance in major fairs and conferences in the sector. Attending to colleagues' personal interests, the company believes, opens the door to stronger collaborations and more honest conversations about business.

The Belatra Adventure Club can be visited at stand B226 of the SBC Summit 2026, where the company hopes to build partnerships based on mutual understanding, inspiration, and the desire to explore new horizons beyond daily professional life.