BETER obtains supplier license in Virginia, expanding presence in ten U.S. states

BETER has received the Vendor Registration license in Virginia, authorized by the Virginia Lottery, which officially expands its regulated presence to ten U.S. states. The company will now be able to supply local operators with live data and streams from Setka Cup table tennis tournaments and ESportsBattle, consolidating its expansion strategy in the regulated sports betting segment.

BETER strengthens its position in the sector with new Virginia license

BETER's entry into the Virginia market was enabled by the Virginia Lottery, which is responsible for overseeing physical casinos and online sports betting in the state. The newly obtained license allows BETER to collaborate with licensed operators in Virginia and offer exclusive content, including live events that are already available to bettors through a long-term strategic partner: bet365.

Virginia thus becomes the tenth state in which BETER operates under the U.S. regulatory framework, joining:

• Florida
• New Jersey
• Colorado
• Arizona
• Indiana
• Iowa
• North Carolina
• Illinois
• Kentucky

In this way, BETER reaffirms its focus on developing content for fast-betting and expanding access to high-demand products like Setka Cup and ESportsBattle within the regulated sports betting sector in the U.S.

Product integration, operators, and national reach

BETER's services, based on real-time data and broadcasts, complement the increasing demand from U.S. operators for content available 24 hours. Both Setka Cup and ESportsBattle are designed to capture the attention of users who prefer short formats and high-frequency events. The presence of these products, now operational at bet365 for Virginia players, demonstrates smooth integration with the main market players.

Gal Ehrlich, CEO of BETER, highlighted:

"Virginia is one of the most competitive sports betting markets on the East Coast, and reaching a tenth state gives us a regulated footprint achieved by few suppliers specialized in fast-betting content."

According to Ehrlich, there is a clear trend in the U.S. towards the consumption of short and ongoing formats, which drives the development of infrastructures that allow operators to offer services available at any time of the day, adjusted to the regulatory requirements of each jurisdiction.

Regulatory challenges and compliance strategy

BETER's Chief Legal Officer, Valeriia Tarchynska, pointed out that each U.S. state imposes specific rules, documentation, and deadlines. The process to obtain the license in Virginia, Tarchynska emphasized, demonstrates a culture of compliance where alignment with the regulatory framework is a fundamental starting point, not just a final goal.

"The U.S. market remains a strategic priority for BETER globally. With ten approved states, we continue to advance in new applications and expect to add more jurisdictions in the coming months." — Valeriia Tarchynska, BETER

The experience gained in this process will be key to the progression of future regulatory applications in other states.

Implications for the iGaming B2B sector

BETER's new license in Virginia influences not only its strategy but also the competitive environment of data and sports broadcasting providers. For operators, it adds a validated option under local regulatory standards, facilitating the integration of fast and appealing products for an increasingly immediacy-oriented audience. This expansion is also relevant for platforms and entities interested in regulatory compliance and the diversification of offerings in casinos and betting houses.

Expansion prospects for BETER in the United States

With ten U.S. states enabled, BETER reinforces its positioning against other fast-betting content providers. The company's strategy consists of continuing to submit applications in more states, aligning its development with the evolution of regulation and the dynamics of the local market. The company expects to maintain this pace of expansion, basing its growth on compliance efficiency and adaptation to the regulatory frameworks of each state.