BETER obtains supplier registration in Ontario and accesses the Canadian market

BETER has received authorization from the Alcohol and Gaming Commission of Ontario (AGCO) as a supplier of betting products, allowing it to offer live streaming services, real-time data, and odds to licensed betting houses in Ontario. This registration marks a key point in the company's North American expansion strategy and opens the door to access Canada's regulated market.

BETER formally enters the Canadian market with AGCO approval

The regulatory body Alcohol and Gaming Commission of Ontario (AGCO) granted the Gaming-Related Supplier Registration to BETER, enabling the company to provide its catalog of content to licensed operators in the province. This approval allows local brands to integrate BETER's exclusive products into their platforms, including live streaming, real-time data, and automated odds for sports and esports markets.

Among the highlighted products in the authorized portfolio are the eLeagues from ESportsBattle, the Setka Cup table tennis series, and the BSKT Cup basketball league. The offered content reinforces the differentiation for operators seeking novelty and depth of offerings in regulated markets like Ontario.

BETER's expansion strategy in North America and Canada outlook

Access to the Ontario market integrates into a broader roadmap for BETER in the region. The company claims to already hold ten regulatory approvals in the United States and is currently processing its formal entry into Alberta as well. According to official statements, Alberta could become the second Canadian province to authorize BETER's offerings, further strengthening the brand's presence in the country.

"Ontario is an important step in building BETER's North American business and a significant part of our global growth strategy," stated Gal Ehrlich, CEO of BETER. "Our exclusive content provides operators with something they can hardly find with other suppliers, and that differentiation enables us to expand into new regulated markets. Canada offers relevant potential, and Ontario provides us with a solid foundation for establishing a long-term presence in the country."

The Canadian expansion is supported by a policy of sustained regulatory compliance. Valeriia Tarchynska, Chief Legal Officer, emphasizes that registration in Ontario demonstrates BETER's commitment to the highest standards of safety and compliance in each jurisdiction where it operates.

BETER’s service offerings and added value for operators in Ontario

The authorization allows Ontario operators to integrate the following into their platforms:

• Live streaming of esports and traditional sports competitions.
• Automated odds and real-time data for pre-match and live betting.
• Exclusive content such as ESportsBattle eLeagues, Setka Cup, and BSKT Cup.

The company asserts that its portfolio enhances differentiation and constant updating of betting offerings in regulated markets, in response to the challenges operators face in accessing new and distinctive products while complying with local regulations.

Regulatory relevance and outlook for international suppliers

Obtaining the Gaming-Related Supplier Registration in Ontario means overcoming one of North America's strictest regulatory frameworks, positioning BETER among the suppliers recognized for their compliance and transparency with Canadian provincial regulators. According to company leadership, the roadmap will continue to seek new authorizations in Canada, following a model of sustainable growth and trust generation among operators, regulators, and key stakeholders.

"Securing our registration in Ontario is an important milestone and reflects BETER's commitment to the highest regulatory and compliance standards in every market we operate in," stated Valeriia Tarchynska, Chief Legal Officer of BETER. "As we expand into Canada, our focus will continue to be on sustainable growth, solid regulatory relationships, and maintaining the trust of our partners and stakeholders."

The effectiveness of this authorization allows the company to expand its operations in the regulated North American channel and reinforces the trend of international suppliers focusing on legalized gaming markets and evolving regional regulations.

Implications for operators and betting providers in Canada

Operators in Ontario now have access to new premium content options and tailored data services. At the same time, BETER's example sets the path for other international suppliers: obtaining provincial licenses is key to accessing markets like Canada, characterized by maintained technical, regulatory, and integrity demands. The Canadian environment —with Ontario leading the regulatory opening and Alberta as a potential second market— consolidates as a priority destination for global companies seeking sustained growth in North America.