BETESE Aviator Launches with QTech in Gambia and Plans Expansion into Casino and Sports Betting

BETESE Aviator has successfully launched in Gambia by integrating QTech's aggregator platform, explicitly aiming to transition from its focus on crash games to a more diverse portfolio of casino and sports betting. The partnership, formalized on September 17, 2026, positions BETESE Aviator to incorporate new content and functionalities across both digital channels and retail terminals.

The BETESE Aviator-QTech Agreement: Focus on Local Content and Expansion in Africa

The initial integration of BETESE Aviator with QTech's platform resulted in an evident increase in key metrics, including revenue, engagement, and user retention. The original base of crash games, led by Aviator, served as an entry point for diversification with instant-win games and tournaments. These, provided by QTech, drove user acquisition and retention beyond the operator's internal forecasts.

For QTech, the agreement represents a significant expansion of its African footprint in the Gambia market, paving the way to add more casino content, sportsbook options, and analytical and promotional tools for BETESE Aviator. The company emphasized the adaptability of its catalog, highlighting the importance of offering "lightweight and localized" games for audiences where device quality, connectivity, and data costs can present barriers for the player.

Diversification: From Crash Games to Sports Betting and Online Casinos

With the new partnership, BETESE Aviator plans to extend its catalog beyond the current crash games and instant wins. QTech will provide access to multiple sportsbook providers, such as BETBY and Song88, enabling a multi-sport product strategy.

The deployment of the sportsbook is contemplated in both the digital environment and physical terminals in Gambia, where the popularity of combined football betting stands out: the "acca" of 10 teams (1x2) constitutes the average for multi-leg betting in BETESE Aviator's retail channel. The hyper-local focus for product, including promotions and gamification, responds to the dynamics of a market where the English Premier League dominates the majority of sports betting.

QTech: Analytics, Campaigns, and Local Focus

QTech highlighted its strategy of adaptation to the African context and the particularities of developing markets, noting the diversity of devices, payment preferences, and consumption habits. "In high-growth regions like Gambia, the diversity of content is central because demand evolves rapidly and is influenced by local factors, such as mobile usage, data costs, and types of devices," explained Joel Anyaegbu, Account Manager for the region.

"The diversity of content and the ability to customize the offering are vital for attracting and retaining African players, where football dominates initial engagement and innovation in promotion can enhance long-term retention and user value." — Joel Anyaegbu, QTech

The company also emphasized its analytical tools and campaigns, along with gamification features such as live rankings, prizes, and cashout functionality in the sportsbook.

RETAIL and Omnichannel: Integration of Physical and Digital Channels

BETESE Aviator intends to replicate its successful digital models within its network of urban physical terminals in Gambia, expanding access to sports betting and casino. The convergence between online and retail formats, combined with the ability to implement promotional options or cashout in both scenarios, seeks to maximize platform time and margins for the operator.

Gregory Agofure, CEO of BETESE Aviator, highlighted that the collaboration with QTech successfully combines "the best market-leading games and sports betting opportunities with Gambian culture" in both channels. According to Agofure, "QTech's local knowledge and technology place us in an optimal position to respond to the evolution of demand in both casino and sportsbook."

"Aviator marked a turning point in our growth in Africa, and we have learned that well-selected gamification features, along with real innovations like cashout, significantly increase the online value and retention of the player." — Gregory Agofure, BETESE Aviator

Next Steps: Sports Betting, Omnichannel Casino, and Retention

Both companies agreed that the near future involves deepening the multi-channel model, expanding the catalog of casino and sports betting, and applying new cross-selling techniques between verticals. QTech's technical flexibility provides BETESE Aviator with a unique opportunity to expand its portfolio and respond to the evolving Gambian market and other African countries.

The expectation is that the model proven in crash games and tournaments—powered by gamification and retention tools—can be successfully transferred to the rest of the segments, leveraging the rapid growth of sports betting demand in Gambia, especially regarding European league football.

For more analysis on the development of casino and betting offerings in Africa, visit our b2b section or check out the latest industry news in news.