Betty Starts Global Search for Founders and CEOs for OpCo Franchises
The operator seeks leaders to run local franchises while accelerating the international expansion of the Betty OpCo model, focusing on regulated licenses and brand adaptation.
Key Takeaways
- Betty activates the global search for founders and CEOs for new OpCo franchises.
- Each Betty OpCo franchise must obtain licenses, adapt the brand, and recruit executive teams.
- The entry process is structured into incubation, launch, and growth, with an emphasis on solving regulatory challenges.
- Betty Originals introduces proprietary slots as part of the IP licensed to franchises.
Betty has activated an international search for founders and CEOs for its new Betty OpCo franchises, accelerating a strategy based on a decentralized model. As explained by Justin Park, CEO of the company, each local OpCo will operate the brand in specific markets, with the direct responsibility of obtaining regulatory licenses, managing launch strategies, and forming executive and operational teams to drive growth.
Decentralized Model of Betty OpCo Franchise
The Betty OpCo format, designed for regulated markets, assigns local management to founding teams and chief executives who will handle the overall operation. Betty, under its parent company ('TopCo'), owns all related intellectual property — including technology, trademarks, patents, and registrations — and generates revenue through licensing to various OpCos (such as Betty Canada and Betty UK). This model seeks to combine global brand consistency with local agility.
Justin Park detailed the key duties for each OpCo: securing relevant regulatory licenses, executing market access plans, building leadership and operational teams, and addressing the main regulatory or business challenges of each jurisdiction.
“Finding the right talent is the most difficult and critical ingredient for the success of an OpCo. It is imperative that the OpCo identifies the key skills needed to penetrate the local market and begins passive recruitment for these positions,” stated Justin Park in his second-quarter letter to shareholders.
Betty is already operating under this formula in Ontario (Canada), where it launched with a value proposition centered on slots and the female audience, and in the United Kingdom, where Adele Baker was appointed CEO of Betty UK in January. In July, the company also entered Alberta following the liberalization of the provincial market.
Phases of the Franchise Process and Focus on Regulatory Solutions
The deployment of a new Betty OpCo franchise is structured into three sequential phases:
- Incubation: Selection and recruitment of the founding team, developing a business plan, and defining a compliant minimum viable product (MVP) for the selected market.
- Launch: Development of the MVP and processing of the local gaming license, a key step in highly regulated jurisdictions such as the United Kingdom.
- Growth: Optimization of the OpCo's unit economics to attract non-dilutive capital to scale marketing and strengthen operations.
Justin Park emphasized the importance of identifying the unique challenges of each country, citing examples like the rigorous regulation and high gaming taxes in the United Kingdom. Only teams that manage to articulate solutions for these “big hairy problems” will continue in the expansion process. Betty rules out entering markets where brand adaptation requires a repositioning too far from its corporate identity.
“There is not much flexibility in the overall brand architectures; however, OpCos are expected to localize the brand. If a market requires materially different positioning, we simply do not enter,” added Park.
Those interested in leading new OpCos can contact Betty directly, describing the market in which they would specialize and the structural challenges they would seek to address.
Betty Originals: Launch of Proprietary Games and IP Integration
As part of its differentiation strategy in online casino platforms, Betty announced the launch of Betty Originals, a new line of internally developed slots for all its iGaming verticals. This collection is part of the intellectual property that TopCo exclusively licenses to the OpCo franchises.
The push for proprietary games responds to the success observed in North America, where internal titles like those of DraftKings represented 36% of online casino betting according to data from the company’s Investor Day in 2026. Betty Originals aims to increase integration between user experience, meta-gaming, and LiveOps features, allowing greater experimentation with concepts and a catalog of exclusive content.
"Vault Wreckers," the first game in the Betty Originals line, is already available. The operator anticipates future additions to consolidate a proprietary offering aimed at strengthening its franchise network and enhancing retention.
Outlook and Next Steps in Betty’s Expansion
The advancement of the OpCo franchise model and the development of proprietary titles reinforce Betty’s positioning in casino regulated, especially in markets that require agile adaptation to complex regulatory frameworks and diverse competition. The emphasis on executive talent selection and addressing regulatory challenges marks the roadmap for the next stage of internationalization.
The selection process for founders and CEOs will remain open, focusing on markets with licensing potential, compliant minimum product adaptation, and sustainable growth capacity. All updates regarding franchise advancements and new launches will be available in the news section of the industry.
Frequently Asked Questions
What is the process for launching a Betty OpCo franchise?
The launch of a franchise is organized in three phases: incubation (team recruitment and minimum product definition), launch (product development and license acquisition), and growth (achieving unit economics to scale with capital).
What responsibilities does a CEO of a Betty OpCo franchise have?
The CEO of a Betty OpCo must obtain the local gaming license, develop market entry strategies, form teams, and adapt the brand according to regulatory and cultural requirements of the country.
What is Betty Originals and how is it integrated into the franchises?
Betty Originals is a collection of internally developed slots that integrate meta-gaming and LiveOps, licensed to all OpCo franchises as part of the company’s intellectual property.
Why does Betty emphasize solving 'big hairy problems' in its expansion?
Betty requires each OpCo to identify and resolve the main regulatory or business challenges of their market, such as high taxes or strict regulatory frameworks, before entering and scaling operations.
In which markets is Betty currently operating under the OpCo model?
Betty is already operating under its OpCo franchise model in Ontario, the United Kingdom, and Alberta, and plans to expand into other suitable regulated markets.
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About the author
Gonzalo Marín
Industry Deals Correspondent
Gonzalo Marín covers the corporate deal flow of gambling — operator strategy, M&A, regulated-market entries, and product launches. The reports open with the transaction, cite companies, valuations, and jurisdictions exactly as released, and keep the announcement apart from its actual effect. When a Latin American operator raises capital or a European brand lands in the region, Gonzalo Marín reports who signs, for how much, and on what terms.
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