Bloomberry launches OnlyFun.PH, Philippines’ first regulated live interactive platform

Bloomberry Resorts Corp launched OnlyFun.PH on Thursday, 8 October 2026, expanding its online offering with what it describes as the Philippines’ first regulated live interactive entertainment platform. The service sits inside the company’s FUNaloMAX umbrella and blends online gaming, livestreaming and creator-led content while operating under the supervision of the Philippine Amusement and Gaming Corporation (PAGCOR).

OnlyFun.PH launch integrates regulated gaming and livestreaming

OnlyFun.PH brings together wagering features and real-time interaction with hosts, digital personalities and streamers in a single product. Bloomberry said the platform will allow users to watch live shows, interact with hosts and other viewers, and access gaming features without leaving the same environment.

Kelvin Kuan, Vice President, Head of Online Gaming at Bloomberry Resorts Corp, framed the launch as a response to changing consumption habits among Filipino users. He said the platform aims to "meet the demand of modern consumers for interactive, creator-driven media" and positions the product as a locally tailored format for online entertainment in the Philippines.

How OnlyFun.PH fits into Bloomberry’s online strategy

OnlyFun.PH is described by Bloomberry as a complement to FUNaloMAX rather than a replacement. The operator runs two primary online platforms: FUNaloMAX, which targets the mass-market segment, and Solaire Online, designed for premium guests. OnlyFun.PH is positioned to capture users seeking a more social and interactive form of entertainment while keeping gaming and content on the same feed.

Greg Hawkins, President and Chief Operating Officer of Bloomberry Resorts Corp, has set a public target for the group’s digital channels: he told Inside Asian Gaming that the company expects online platforms to contribute 20% of group-wide gross gaming revenue by the end of 2027. The OnlyFun.PH launch is the clearest product move toward that target.

Regulation, KYC and player protections on OnlyFun.PH

Bloomberry emphasised that OnlyFun.PH operates with a PAGCOR licence and regulatory oversight. The operator said the platform uses Know-Your-Customer (KYC) identity verification, data security measures and built-in player controls to provide a secure environment for users.

The compliance features Bloomberry listed include:

• KYC identity verification at account onboarding

• data security systems to protect personal information

• player controls for self-exclusion and deposit limits

"By combining regulated gaming with live digital entertainment, we are delivering a fresh, locally tailored format that sets a new benchmark for online entertainment in the Philippines while upholding strict responsible gaming standards," Kelvin Kuan said.

Bloomberry did not publish the technical vendors or third-party suppliers behind KYC or streaming infrastructure in its announcement.

Product roadmap and creator partnerships

The operator said OnlyFun.PH will expand gradually. Planned elements include new original interactive programmes, additional features within the platform and partnerships with more hosts, content creators and streamers. Bloomberry framed the rollout as staged rather than an all-at-once catalogue drop.

The company suggested that the platform is designed for mobile-first consumption, reflecting a Philippine market preference for mobile entertainment and real-time interaction. That positioning matches FUNaloMAX’s mass-market focus and seeks to broaden reach beyond Solaire Online’s premium customer base.

Commercial implications for the Philippines market and suppliers

For operators and platform vendors the product highlights a couple of practical points. First, a regulated operator is experimenting with a streaming-plus-gaming format under a national licence, which reduces the compliance risk compared with offshore interactive shows. Second, the move signals demand for integrated solutions that combine live video, interactive overlays and regulated wagering functionality.

Vendors offering document-capture KYC, streaming platforms that can integrate wagering overlays, or analytics tools for creator-led formats should expect interest from operators aiming to replicate the model in other licensed markets. Bloomberry did not disclose licensing terms, revenue-share models or investment figures for OnlyFun.PH.

Where the launch leaves Bloomberry

Bloomberry operates Solaire Resort Entertainment City and Solaire Resort Quezon City on land and already runs the online platforms FUNaloMAX and Solaire Online. OnlyFun.PH is intended to widen the group’s digital footprint by appealing to social and creator-driven audiences while remaining inside PAGCOR’s regulatory framework.

The company’s public objective of driving online channels to 20% of group gross gaming revenue by end-2027 frames OnlyFun.PH not as a one-off product but as part of a revenue diversification plan. How quickly the platform can scale creators, content and monetisation under a regulated model will determine whether it contributes materially to that target.

Market context and next steps

The Philippines has an active regulated online gaming market under PAGCOR’s oversight, and Bloomberry’s move places a regulated streaming-plus-gaming product directly into that market. The operator said it will add hosts, streamers and features over time and did not give a firm schedule for new programme launches.

Bloomberry’s announcement invites closer attention from regulators, rival operators and platform suppliers as the company tests a live interactive format inside a jurisdictional licence. Expect follow-up announcements on partnerships, creator signings and product features in the coming months as the rollout progresses.