Bloomberry launches OnlyFun.PH, regulated interactive entertainment platform in the Philippines

Bloomberry Resorts Corp launched OnlyFun.PH on 8 October 2026, a platform the company describes as the first regulated Filipino service for live interactive entertainment that combines gaming, livestreaming and creator-led content. The firm, operator of the land-based Solaire casinos, said OnlyFun.PH is part of its FUNaloMAX ecosystem and aims to capture Filipino consumers' growing preference for mobile entertainment and real-time interaction.

## What is OnlyFun.PH and how it integrates with FUNaloMAX

OnlyFun.PH is the new social interaction and live-entertainment layer within Bloomberry Resorts Corp’s digital portfolio. The company presented the platform as a service that mixes online gaming functions with live shows hosted by digital personalities and streamers, allowing users to interact with hosts and with other viewers without leaving the same experience.

Bloomberry positioned OnlyFun.PH as a complement to its main mass-market platform, FUNaloMAX, while keeping Solaire Online targeted at premium customers. In public communications the company emphasised that OnlyFun.PH is designed for users seeking a more social and interactive digital-entertainment experience.

## Regulation, controls and player safety

OnlyFun.PH operates under the license and regulation of the Philippine Amusement and Gaming Corporation (PAGCOR). Bloomberry stated the platform incorporates Know-Your-Customer (KYC) procedures, data security measures and built-in player controls to maintain a safe environment and meet regulatory requirements.

The company explained that controls include identity verification before access and in-platform gaming control tools. These safeguards are presented as part of OnlyFun.PH’s positioning as a regulated offering versus unlicensed alternatives in the local market.

## Content, creators and expansion roadmap

Bloomberry indicated OnlyFun.PH will combine original live programming with integrated gaming features. The company plans to gradually expand the platform by introducing more interactive programmes and new features, and by establishing partnerships with additional hosts, content creators and local streamers.

The focus on creator-led content aims to replicate engagement mechanics typical of social networks and streaming platforms, but within a regulated framework and with added gaming functions.

"As digital entertainment continues to reshape how Filipinos consume content, the launch of OnlyFun.PH reflects our mission to meet the demand of modern consumers for interactive, creator-driven media," said Kelvin Kuan, Vice President, Head of Online Gaming at Bloomberry Resorts Corp.

The spokesperson highlighted that combining regulated gaming with live digital entertainment delivers a format adapted to the local audience and committed to responsible gaming standards.

## Commercial targets and group contribution

Greg Hawkins, President and COO of Bloomberry Resorts Corp, told Inside Asian Gaming that the company wants its online platforms to contribute 20% of the group’s gross gaming revenue by the end of 2027. That target positions OnlyFun.PH as part of a broader strategy to raise the digital channel’s share of the operator’s consolidated figures.

Bloomberry is the operator of Solaire Resort Entertainment City and Solaire Resort Quezon City. The firm manages two main online platforms: FUNaloMAX, focused on the mass market, and Solaire Online, aimed at premium customers. OnlyFun.PH is integrated as an additional offering within the FUNaloMAX framework.

## Implications for local operators and creators

For operators and suppliers in the Philippines’ iGaming ecosystem, the arrival of OnlyFun.PH signals a clearer convergence between live entertainment and regulated wagering. The combination of livestreaming and gaming features creates new demands around technology integration, creator management and regulatory compliance.

Content creators and streamers will find in OnlyFun.PH a route to monetise audiences within a licensed environment. Bloomberry anticipates expanding its host base through agreements and collaborations with digital figures and content publishers.

## Where it sits in Bloomberry’s portfolio

Bloomberry has segmented its digital offering: FUNaloMAX for the mass market, Solaire Online for the premium segment and OnlyFun.PH for the interactive, social live-entertainment space. The company retains regulatory and operational control under its principal licence, and presents the new platform as a way to capture mobile and real-time consumption habits among Filipino users.

For commercial and product information, the initiative relies on Solaire’s brand assets and the operator’s market reach in the Philippines; details on monetisation, initial revenues or specific development investments have not been disclosed by Bloomberry.

Related links

Bloomberry operates Solaire in the Philippine casino market and manages its digital offering through FUNaloMAX and Solaire Online. For product and market context, readers can consult the [casino](/casino) section and the [regulation](/regulation) section of our publication.