Canadian Gaming Association to host Canada House at Fira Barcelona during ICE Barcelona

The Canadian Gaming Association will host Canada House at Fira Barcelona in January as a meeting point for ICE Barcelona visitors to showcase companies, jurisdictions and business opportunities in Canada; the initiative highlights the regulated Canadian industry valued at $23 billion and follows the launch of Alberta’s regulated iGaming market on 13 July 2026. Canada House will bring companies and provincial representatives together in a single space to facilitate commercial conversations and clarify which markets and operators are already active in Canada.

Canada House at ICE Barcelona: what Canada House offers and why it matters

Canada House is positioned as the Canadian hub within ICE Barcelona and will act as “a welcoming place to meet and build relationships, away from the pace of the show floor,” according to Paul Burns, President and CEO of the Canadian Gaming Association. The space will allow attendees to learn which Canadian companies and jurisdictions are participating in the market, and will present content outlining opportunities and regulatory conditions in each territory.

“Canada House will be the focal point for everything related to Canada at ICE Barcelona — a welcoming place to build relationships, removed from the pace of the tradeshow” — Paul Burns, President and CEO, Canadian Gaming Association.

Paul Burns explained the intention is to demonstrate “the market’s strength” and give international visitors a clear picture of “who is doing business in Canada and what each market offers.” The presentations will combine company representatives, provincial authorities and briefing sessions on the business environment.

International access and target audience at ICE Barcelona

ICE gathers operators, suppliers, regulators, investors and executives from around the world, so the Canadian Gaming Association views the event as the natural platform to connect with large-scale international audiences. Margaret Dunn, Portfolio Director responsible for ICE Barcelona, highlighted the event’s reach: World Gaming Week brings together more than 65,000 business leaders from 179 nations.

“The arrival of Canada House shows how ICE Barcelona responds to market dynamics following the establishment of a regulated iGaming market in Alberta” — Margaret Dunn, Portfolio Director, ICE Barcelona.

The association’s objectives for its presence in Barcelona are concrete: initiate new business relationships, hold conversations about establishment and operations in Canada, and increase the country’s international visibility as a competitive destination with talent and progressive regulation.

Regulatory context and opportunity: Alberta and the Canadian market

The announcement comes after the regulated iGaming market of the province of Alberta officially launched on 13 July 2026. The Canadian Gaming Association will present this and other jurisdictions at Canada House to explain their regulatory frameworks and local requirements, and to facilitate connections between international operators and provincial regulators.

The association argues that Canada combines a favorable currency, a “deep pool of talent” and a competitive business environment supported by a progressive regulatory regime. Canada House’s focus is to show those advantages with concrete examples of active companies and jurisdictions.

What Canadian companies and international visitors expect to achieve

The joint presence of companies and jurisdictions aims for three practical outcomes: generate commercial leads, facilitate conversations about operational establishment in Canada, and clarify regulatory and market entry requirements. For operators and investors the practical value is receiving direct information on who is operating in each province and what regulatory steps are necessary.

For suppliers and platforms the operational takeaway is clear: Canada House is a showcase to sell services to operators seeking to enter or expand in the Canadian market, and to build relationships with provincial officials who govern licensing and compliance.

Logistics and reach during World Gaming Week

Canada House will be located at Fira Barcelona and will remain open to ICE visitors interested in exploring business with Canada. ICE and its organisers emphasise the opportunity the event represents, held in January during World Gaming Week, to connect with senior contacts from 179 countries and to promote sectors operating within the regulated Canadian ecosystem, valued at $23 billion.

The Canadian Gaming Association has designed the space to offer presentations and meetings that enable visitors to leave with a practical understanding of which Canadian markets are open to business, which companies are already operating and what the relevant local conditions are.

What comes after ICE Barcelona for the Canadian agenda

The activity in Barcelona is part of a broader strategy to position Canada as a destination for investment and operation in iGaming. The Canadian Gaming Association expects relationships started at Canada House to lead to commercial agreements and greater international awareness of provincial opportunities. The association trusts the event will facilitate debates on regulation, talent and concrete economic advantages for operators and investors.

Interested parties seeking more information about the event and the Canadian agenda at ICE can access registration channels and event programming, and the association’s presence in Barcelona will help channel subsequent contacts and due diligence processes.