Danske Licens Spil launches its casino using EveryMatrix technology in Denmark

Danske Licens Spil, the licensed operator and subsidiary of Danske Spil, has commenced operations with the EveryMatrix casino platform following one of the most complex technological implementations to date for both teams. The agreement, signed at the end of 2025, makes EveryMatrix the central technology provider supporting the casino vertical of one of the most relevant operators in the regulated Danish sector.

Launch of the EveryMatrix Platform in a Regulated Environment

EveryMatrix was chosen by Danske Licens Spil to carry out a comprehensive technological transition, including customized processes tailored to the demanding Danish market. The deployment encompassed critical functionalities such as mandatory regulatory reporting, player authentication, game and jackpot integrations, as well as operational flows and requirements for responsible gaming. The migration was executed collaboratively between teams, adapting elements of the platform to the regulatory and commercial requirements of the Danish company.

Gamification Tools and User Experience

Along with the core infrastructure, the launch incorporates the gamification and engagement tools developed by EveryMatrix, known for enhancing user interaction and retention. These solutions allow Danske Licens Spil to provide more engaging gaming experiences that align with both regulatory and entertainment expectations in the Nordic market.

Customization and Scalability

The project involved "transforming complexity into scalable solutions," as highlighted by Jonas Groes, Co-CEO of EveryMatrix. The executive emphasized his team's ability to adapt the technology to the high regulatory and customization standards required by Danske Licens Spil:

“One of the greatest achievements was turning complex challenges into scalable solutions. I want to thank Danske Spil for their commitment and work. The result is a platform tailored to the unique needs of the operator and a partnership based on facing joint technological challenges.” — Jonas Groes, Co-CEO, EveryMatrix.

Collaboration and Future Vision for Danske Licens Spil

From Danske Licens Spil, Karsten Fogh Holanng, its CEO, valued the active collaboration throughout the technological integration. He emphasized the potential of the new platform to consolidate a more innovative and responsible gaming offer:

“With the complete integration project, we have commenced operations with EveryMatrix and a modern, agile, and flexible technology. This allows us to offer an even more entertaining and responsible gaming experience.” — Karsten Fogh Holanng, CEO, Danske Licens Spil.

The Danish state operator will manage the new platform in its casino and betting segment, reinforcing control over regulatory processes and safe gaming. The stated goal is to provide an attractive entertainment offer with guarantees of social responsibility, as expected from a subsidiary whose main shareholder is the Danish State.

Expansion and EveryMatrix's Strategy in Turnkey Platforms

In the last twelve months, EveryMatrix has strengthened its positioning with turnkey platform agreements among leading iGaming brands and lottery organizations in multiple regulated markets. The case of Danske Licens Spil, due to its scale and degree of customization, represents a validation of EveryMatrix's ability to manage high complexity technological and regulatory projects in Europe.

Corporate Profile of Danske Licens Spil

Founded in 1948, Danske Licens Spil operates within the liberalized Danish market, managing casino and sports betting verticals. As a subsidiary of Danske Spil, under majority control of the Danish State, the company maintains a model focused on providing responsible and sustainable gaming experiences for society.

Projections for Operators and Suppliers

The Danske Licens Spil-EveryMatrix case reinforces the demand for adaptable solutions and rigorous compliance in regulated European markets. For other operators and suppliers interested in developing advanced platforms and complex integration processes, the project offers a model of long-term collaboration and learning in managing joint regulatory and technological challenges.