Decimal Data signs agreement with Cricket Australia until 2031 and other B2B news

Decimal Data has signed an agreement with Cricket Australia to become the official and exclusive betting data partner of the organization. The contract, announced on October 2, 2026, will last until 2031 and covers key competitions such as the Big Bash League and both men's and women's international home matches.

Decimal Data Cricket Australia Agreement: Scope and Duration

The deal grants Decimal Data official rights to supply betting data on Cricket Australia events until 2031. Coverage includes the Big Bash League and both men's and women's home international matches. Andrew Ashenden, CEO of Decimal Data, stated that the agreement marks a “landmark day” for the company and is a recognition of his team’s efforts to build “the best cricket experiences” for global clients.

Cricket Australia remains the counterpart with which Decimal Data will work exclusively in the betting data verticals, according to the announcement. The agreement is a strategic addition to Decimal Data's offerings within the sports data and betting market.

Just Slots obtains Malta Gaming Authority license and launches content with Hub88

Just Slots has obtained a Malta Gaming Authority license and has activated its content on the Hub88 aggregator platform. The studio has made titles like Ice Vacation, Shadow Pirates, and Shogun Skylord: Jade Empress available to Hub88 customers following the Maltese approval.

Nick Formosa, head of client strategy at Just Slots, said: “Securing the Malta Gaming Authority license is a significant milestone for us. As one of the most recognized regulatory bodies, we have opened a new door to significant growth, with compliance and trust at the center of our work.” Ollie Castleman, CEO of Hub88, added that Just Slots is “a rising studio” whose portfolio matches what players are looking for.

ThrillTech launches ThrillArena, a tournament platform with side bets

ThrillTech has launched ThrillArena, a tournament platform with side bets that enables operators to deploy engagement solutions in both casino and sports. The offering is 100% player-funded and supports daily and weekly payouts, as well as a battle mode for P2P challenges.

Benjamin Bradtke, co-founder of ThrillTech, explained: “ThrillArena represents the evolution of tournaments: turning them from a promotional cost funded by the operator into a player-funded engagement and revenue-generating opportunity.” Bradtke highlighted the combination of side bets, automated tournaments, and competitive mechanics among players applicable to casino, live games, and sports.

White Hat Gaming appoints Leon Thomas as CCO

White Hat Gaming has appointed Leon Thomas, former executive at Entain, as its new Chief Commercial Officer. Thomas, who previously had a stint at Hard Rock Digital, will be responsible for sales, marketing, and partnerships at the company.

Leon Thomas noted: “My focus will be to partner with operators needing greater reliability and scale and help brands launch confidently in regulated markets worldwide.” Phil Gelvan, CEO of White Hat Gaming, added that Thomas has led operator businesses and scaled B2B providers, so he understands what operators expect from a platform.

Continent 8 opens data centre in Johannesburg and enters Africa

Continent 8 has opened a new data centre in Johannesburg, its first implementation in Africa. The facility will be operational from the fourth quarter of 2026 and is part of the provider's global expansion.

Mike Small, CEO of Continent 8, stated that expansion into Africa is a significant milestone for the company and that South Africa is “one of the most relevant regulated betting markets in the world.” Small added that the presence in Johannesburg brings Continent 8’s platform closer to clients operating in the region.

S Gaming and SuprNation agree to launch titles

S Gaming has signed a partnership with SuprNation to offer 15 of its games on the operator's brands. Among the titles included in the first package are Faithful Fortunes and Catfish Amazon Extreme; the collaboration anticipates more content to be added over time.

Charles Mott, CEO of S Gaming, stated: “We are excited about what we will bring to the market. This partnership is another great win for us and a clear sign of our expansion.” Laura Makkonen, head of games at SuprNation, affirmed that S Gaming has quickly captured the attention of players in the UK, making its content a good fit for SuprNation's offerings.

Implications for operators and providers

The agreement between Decimal Data and Cricket Australia reinforces the demand for official feeds and value-added services for cricket betting, especially in regulated markets. Operators seeking differentiated products around cricket will need to evaluate official data integrations and solutions for latency and real-time synchronization.

Continent 8's opening in South Africa suggests greater availability of local infrastructure, which can reduce latency for operators based in the region. Gaming providers securing licenses such as the Malta Gaming Authority, and aggregation platforms like Hub88, continue to be common routes for emerging studios to expand their reach.

To read more about casinos and betting in our coverage, refer to the sports section and the regulation one. You can also review analyses of B2B partnerships on our b2b page.

“Cricket Australia represents a truly prestigious addition to our official cricket betting rights service,” said Andrew Ashenden, CEO of Decimal Data.

“Securing the Malta Gaming Authority license is a significant milestone for us,” stated Nick Formosa, head of client strategy at Just Slots.