Delasport activates PlayBetNova.ca and enters Alberta’s regulated market
Turnkey deployment includes Sportsbook, Casino, PAM and Managed Services after market opening
Key Takeaways
- Delasport went live in Alberta with PlayBetNova.ca three months after the market opened on 13 July 2026.
- The deployment includes Delasport’s proprietary Sportsbook, Casino, Player Account Management (PAM) and Managed Services.
- The launch followed Delasport’s registrations with the AGLC as a Platform Provider and as a Critical Gaming Systems Supplier.
- Delasport cited iGaming Ontario figures of CA$82.7 billion in wagers and CA$3.2 billion in GGR for 2024–25 and a Government of Alberta estimate that around 70% of local iGaming activity is unregulated.
- H2 Gambling Capital projects approximately CA$1.2 billion in GGR in the first year of Alberta’s regulated market.
Delasport has entered the regulated Alberta market by going live with operator PlayBetNova.ca, three months after Alberta’s online market opened on 13 July 2026. The deployment delivers Delasport’s full turnkey stack for PlayBetNova.ca: a proprietary [Sportsbook](/sports), [Casino](/casino), the Player Account Management (PAM) platform and Managed Services.
Scope of the launch
The company said the go‑live in Alberta followed its registrations with the Alberta Gaming, Liquor and Cannabis Commission (AGLC) as a Platform Provider and as a Critical Gaming Systems Supplier, and that the move expands its presence in Canada after work in Ontario. In Ontario, Delasport supplies turnkey technology and Managed Services to brands including TitanPlay and Betnova.
Market size and cited projections
Delasport cited fiscal results for iGaming Ontario for 2024–25 of CA$82.7 billion in wagers and CA$3.2 billion in gross gaming revenue (GGR). The company also cited a Government of Alberta estimate attributing around 70% of local iGaming activity to unregulated operators. Analysts at H2 Gambling Capital expect the regulated market to convert part of that activity into roughly CA$1.2 billion of GGR in the first year.
"Going live in Alberta with PlayBetNova.ca is another milestone in Delasport’s growth across regulated markets and a major step forward in Canada," said Oren Cohen Shwartz, Chief Executive Officer at Delasport.
Delasport emphasised the ability of its technology to adapt quickly to regulatory requirements and its strategy of supporting partner expansion by combining technology and managed services.
Frequently Asked Questions
What did Delasport do in Alberta and when?
Delasport went live in Alberta with PlayBetNova.ca three months after the market opened on 13 July 2026. The launch includes its turnkey stack: proprietary Sportsbook, Casino, PAM and Managed Services.
What regulatory registrations did Delasport complete to operate in Alberta?
Delasport completed registrations with the Alberta Gaming, Liquor and Cannabis Commission (AGLC) as a Platform Provider and as a Critical Gaming Systems Supplier prior to the go‑live in Alberta, according to the company.
How does Delasport assess the potential of the Alberta market?
Delasport cited iGaming Ontario results of CA$82.7 billion in wagers and CA$3.2 billion in GGR for 2024–25, a Government of Alberta estimate that around 70% of local iGaming activity is unregulated, and H2 Gambling Capital’s projection of about CA$1.2 billion in GGR in year one.
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About the author
Gonzalo Marín
Industry Deals Correspondent
Gonzalo Marín covers the corporate deal flow of gambling — operator strategy, M&A, regulated-market entries, and product launches. The reports open with the transaction, cite companies, valuations, and jurisdictions exactly as released, and keep the announcement apart from its actual effect. When a Latin American operator raises capital or a European brand lands in the region, Gonzalo Marín reports who signs, for how much, and on what terms.
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