Digitain launches 'We Know the Player', new player-centric positioning

BLUF: Digitain officially launched the positioning concept ‘We Know the Player’ on September 29, 2026; the initiative places player knowledge at the core of its technology and products and aims to complement, not replace, the existing brand message ‘Built to Lead’. The new positioning applies over two decades of accumulated experience to solutions such as Sportsbook, CRM, Payments, Mobile, Casino, and Retail, and incorporates the use of that knowledge in player protection measures.

What is ‘We Know the Player’ and why did Digitain launch it?

‘We Know the Player’ is a strategic positioning presented by Digitain, a provider of iGaming solutions. The company defines the concept as the integration of player knowledge across its entire technological and product offering. The declared intention is for that knowledge to guide the design of experiences and operational decisions throughout the player journey.

Digitain explains that the initiative is backed by over two decades of work in diverse markets and the operation of multiple products and player journeys. The positioning seeks to formalize that heritage of experience and turn it into an operational axis that governs both product development and the relationship with partner operators.

How is player knowledge applied in Digitain's products?

According to Digitain, player knowledge is incorporated into the following products and solutions: Sportsbook, CRM, Payments, Mobile, Casino, and Retail. The company describes the iGaming platform not as a collection of independent modules, but as a 'connected player journey' where each interaction provides data on decisions, changes of opinion, participation level, or abandonment.

This approach requires mapping and leveraging signals at various points along the journey: behaviour towards promotions, response to friction in the interface, product preferences, and deposit patterns. The practical transformation consists of using that data to adjust offers, personalize communications, and optimize conversion flows.

Integrated responsible gaming in the positioning

The positioning incorporates player protection and responsible gaming as intrinsic components. Digitain asserts that understanding the player includes detecting changes in behaviour, identifying risk situations, and determining when to activate additional protective measures.

The approach is explicit: the same knowledge used to design commercial experiences should also serve for risk management and responsible gaming interventions. This places behaviour monitoring tools and intervention criteria alongside traditional product and technology functions.

Relationship with the brand message ‘Built to Lead’

Digitain clarified that ‘We Know the Player’ does not replace ‘Built to Lead’. The new positioning provides the knowledge base that the company associates with its brand motto. Ani Mkrtchyan, Sales Director of Digitain, articulated that connection at the launch:

‘For over two decades, every market, product, and player journey has taught us something. ‘We Know the Player’ reflects that accumulated knowledge. It is about knowing the person behind each interaction and using that knowledge to develop better technology for our partners. That gives true meaning to ‘Built to Lead’.’ — Ani Mkrtchyan, Sales Director of Digitain

The message underscores that the positioning is the operational logic that gives meaning to the company's leadership ambition, and not a substitution for existing branding.

Implications for operators and suppliers

For partner operators, the change in positioning requires commercial and technical teams to integrate behaviour signals into product flows and business decisions. In practice, this involves several elements:

1. Adjustments in CRM to leverage micro-signals and personalize communications.

2. Integration of telemetry from Sportsbook and Casino to identify abandonment and retention patterns.

3. Links between Payments tools and risk detection to activate responsible gaming measures.

4. Adaptations in experiences Mobile and in retail points Retail to maintain continuity in the player journey.

For technology providers working with Digitain, the emphasis on a connected journey opens demand for deeper integrations and real-time analytics capabilities.

What remains to be seen and what the launch communicates

The launch formalizes a proposal that combines product and responsibility. Digitain presents ‘We Know the Player’ as a framework to translate operational knowledge into technology and services for operators. Concrete implementations in markets remain to be observed, as does how partners adjust their architectures to exploit player signals.

The positioning was publicly presented on September 29, 2026, and according to the company, it will serve as the basis for product development and for supporting operators in their markets.

Tactical recommendations for operators

Operators working with Digitain should prioritize: (a) mapping the points of capture and use of player signals, (b) reviewing CRM rules and responsible gaming intervention criteria, and (c) validating interoperability between modules of Sportsbook, Casino, Payments, Mobile, and Retail. These actions facilitate turning interaction data into operational decisions and protective measures.

Digitain places player knowledge at the centre of its value proposition and presents it as the foundation upon which its message ‘Built to Lead’ will stand.