e-gaming and Novibet partner to bring e-gaming casino titles to Mexico

e-gaming and Novibet have signed a partnership to distribute a selection of e-gaming online titles to Novibet players in Mexico, according to the statement published on 5 October 2026. The agreement is part of e-gaming’s international expansion and strengthens its position in Latin America, while Novibet enhances its content portfolio for the Mexican market.

Details of the agreement between e-gaming and Novibet

The collaboration stipulates that Novibet will integrate e-gaming titles into its offering aimed at customers in Mexico. Novibet said Mexico is an important market for the company and that expanding its casino catalogue is a priority to improve its local proposition. The integration will include technical work and commercial promotion on Novibet’s platform, which operates in regulated environments.

"Mexico is an important market for Novibet, and continuously enriching our casino portfolio with diverse, high-quality content remains a key priority. e-gaming brings valuable local market experience and a strong selection of titles that complements our existing offering. We are pleased to begin this collaboration and look forward to introducing its games to our players." — Fotini Matthaiou, Executive Director of Casino, Novibet

Fotini Matthaiou’s quote underlines Novibet’s priority to diversify and strengthen its casino portfolio in Mexico with content that delivers local experience and variety of titles.

e-gaming’s position in Mexico and Latin America

e-gaming describes Mexico as an already relevant and well-established market for the company, with a land-based presence supported by a local company and long-term market experience. The firm considers it a natural step to expand into the online channel to reach more Mexican users.

"Mexico is already an important and well-established market for e-gaming. We have a solid land-based presence in the country, supported by our local company and long-term market experience, so expanding our online footprint here is a natural next step for us. We are very happy to take this step together with Novibet." — Lukáš Trávníček, Sales Director, e-gaming

Lukáš Trávníček’s statement links e-gaming’s land-based presence in Mexico with its digital strategy and positions the partnership with Novibet as the vehicle for that transition.

What each partner brings

Novibet:

• Access to its player base in Mexico and its commercial channels in the region.

• Capability to integrate and promote new casino content within its catalogue and platform, including compliance and localisation processes on a regulated site.

e-gaming:

• Titles and a game catalogue that Novibet will incorporate for the Mexican market.

• Operational experience in Mexico in the land-based segment, supported by a local company.

The official statements do not detail financial terms, equity percentages or precise launch schedules for the different jurisdictions. A complete list of titles to be added to Novibet’s platform has not been published.

Implications for the Mexican market and for suppliers

e-gaming’s entry into the platform of an international operator such as Novibet reinforces the trend of suppliers with land operations expanding their online offering in key Latin American markets. For operators and technology suppliers, the collaboration signals demand for catalogue integrations and for solutions that facilitate certification and content localisation in regulated markets. Interest from operators is likely to touch both commercial strategy and technical integration efforts, including third-party certification and market-specific adaptations. See our [b2b](/b2b) coverage for related deal activity.

For Novibet, adding titles with local market experience can help improve retention and product diversification in Mexico. The company emphasised that e-gaming content complements its existing offering and will form part of its casino [casino](/casino) line-up for Mexican players.

Next steps and expectations

Both companies have stated their intention to build a “successful and long-term” partnership in Mexico. Operational next steps are expected to include technical integration of the titles, the regulatory certification work applicable in Mexico, and the commercial rollout to Novibet players.

The collaboration will also be monitored by competitors and content providers seeking to expand their footprint in Latin America, although no concrete launch dates or target performance metrics have been released so far.

Context of e-gaming’s international expansion

The statement frames the deal as part of e-gaming’s international expansion and as a strengthening of its regional position in Latin America. The company ties its local Mexico experience to the intention of transferring that presence to the online channel, leveraging Novibet’s infrastructure and customer base.

For operators, regulators and investors, the announcement confirms that moves between the land-based segment and the online channel remain a recurring growth route in markets with established regulation. Regulatory and certification steps will be decisive in timing any rollout; stakeholders will watch how local approvals are managed and how content is adapted for a regulated online environment. See related [regulation](/regulation) items for background.