ENJOY Gaming presents the Diamond Drop with a black diamond at SBC Summit

ENJOY Gaming will make its debut with an independent stand at SBC Summit, where it will present the Diamond Drop activation centered on its popular slot game Diamond Slam. The stand, located in space A231 of Hall One, will host an on-site tournament with a certified black diamond as the main prize to celebrate the game's performance and enhance its visibility among operators, partners, and attendees.

Diamond Drop: tournament mechanics and prizes

The Diamond Drop action represents ENJOY Gaming's first autonomous initiative at an industry event. Attendees can register through the dedicated page or directly at the stand during the event. After registration, they receive a unique Vault ID via email, which they present to participate in the live tournament. The ten players with the highest scores will access the final on-site draw, scheduled for 15:00 on October 1 (local time). The final winner will receive the black diamond, positioned as one of the most exclusive prizes at SBC Summit.

Diamond Slam: figures and franchise expansion

Diamond Slam has established itself as the flagship slot game in ENJOY Gaming's portfolio, accounting for over 1.2 million unique active players since its launch and surpassing 600 million bets each month. These results have driven the creation of the sequel Diamond Slam: Xtra Power, thereby expanding the franchise and the value proposition aimed at global operators.

Commercial expansion and hybrid verticals of ENJOY Gaming

The debut in Lisbon comes after a year of strong advances for ENJOY Gaming. The company has formalized significant collaborations with Lottomatica Group in Italy, integrating its catalog with operators such as Lottomatica, GoldBet, Planetwin365, and Betflag. The immediate expansion plan identifies the markets of Portugal, Greece, Belgium, and the Netherlands.

ENJOY has also strengthened its Hybrid Live vertical, which combines live casino and slots into a next-generation integrated experience. This innovation aims to offer differentiated formats to operators and partner platforms that focus on retention and sustainable player value.

Brand visibility and strategy at SBC Summit

The independent presence at SBC Summit reflects ENJOY Gaming's strategic commitment to combining commercial execution and product development to position itself as a global content provider. The company articulates its model around timeless design principles and quality execution, focused on creating titles that promote recurring engagement from players and partners.

"Having our own stand at SBC Summit for the first time is a point of pride and showcases the momentum achieved over the last year in slots, live casino, and our entry into Italy," stated Christos Zoulianitis, Chief Commercial Officer of ENJOY Gaming. "We aimed to do something special, and the Diamond Drop activation brings Diamond Slam to life for attendees. We look forward to welcoming operators and partners at the stand."

Value proposition for operators and platforms

According to ENJOY's institutional information, its focus is on strengthening lifetime value through scalable products that encourage retention and consistent commercial returns. The hybrid offering and attention to memorable experiences aim to consolidate long-term B2B relationships in line with current challenges in the global iGaming market.

The Diamond Drop activation, along with the expansion of the Diamond Slam franchise and deployment in regulated European markets, positions ENJOY as a contender to consider in future content alliances and collaborations.

Further information about other live casino and slots verticals and licensing in regulated markets can be found in the regulation section.