Eva Slámová appointed Chief People and Culture Officer at Allwyn Česko

Allwyn Česko announced the appointment of Eva Slámová as Chief People and Culture Officer on 21 October 2026. Slámová brings more than 15 years of human resources experience and will be responsible for improving connectivity between Allwyn Česko and the group’s international teams, developing cross-border career paths and applying technology to HR processes.

Profile and priorities

Eva Slámová has worked in consulting, telecommunications, media and banking, managing a diverse HR agenda and leading teams and large-scale transformation projects both locally and regionally. In her new role she will prioritise the connectivity with the group’s international teams, the development of cross‑country career opportunities and the use of technological solutions in HR processes.

"Allwyn is a successful international group that many people associate primarily with lotteries and entertainment. But behind our products are cutting‑edge technologies, data and a number of specialised teams. I want HR to develop its role as a business partner and be able to fully utilise the benefits that being connected within an international group brings us. At the same time, it is important for me not to lose common sense and always look at whether the changes we make really help people," said Eva Slámová, Chief People and Culture Officer at Allwyn Czech Republic.

Technology, data and employer branding

Slámová said digitalisation and technology will be part of her operational focus. Beyond promoting the use of common group solutions for greater efficiency, she will look to remove unnecessary administration to free up time for higher‑value work. She also intends to support decision‑making through greater use of data and market insight.

Employer branding is on her agenda to show candidates the breadth of career opportunities across the group and to reinforce Allwyn’s image as a technology employer in addition to its traditional lottery and entertainment activities. Slámová noted that future development prospects within the company weigh heavily in candidates’ decisions, and she wants to make clear "where they can move professionally with us, what they can learn and how they can use the group’s experience and know‑how."

Succession

In the role, Eva Slámová succeeds Kateřina Lukášová, who now serves as People Director at the KKCG group. Allwyn Česko thus strengthens its executive team with a profile focused on transformation and international integration.