EvenBet Gaming rebrands as Evenbeter
The B2B iGaming software company now operates under the name Evenbeter, highlighting its growth with new licenses in Sweden and Denmark and an expanded offering beyond poker.
Key Takeaways
- EvenBet Gaming changes its name to Evenbeter to reflect its evolution and international expansion.
- The company now manages over 200 projects in 41 countries, serving a user base of 48 million players.
- Evenbeter receives 5-year B2B licenses in Sweden and Denmark, facilitating software integration in Northern Europe.
- Its portfolio includes a turnkey casino platform and a game aggregator, with poker remaining a core product.
The iGaming software provider EvenBet Gaming has adopted the name Evenbeter in a move that responds to its expansion beyond the poker segment and recent regulatory accreditations in Scandinavia. The company now operates with over 200 projects in 41 countries and an aggregated player base exceeding 48 million.
Rebranding to Reflect Business Evolution
The transition from EvenBet Gaming to Evenbeter is not just a name change but a strategic statement aimed at communicating the growth and transformation the company has undergone. Dmitry Starostenkov, CEO, noted that this "is an evolution across the whole company; it is not just a nominal change or an expansion of the product portfolio, but a transformation in how we develop solutions, serve our clients, operate internationally, and present our brand to the sector."
"The transition from EvenBet Gaming to Evenbeter is about evolution, not reinvention. Over the years, both our technology and the businesses built around it have expanded significantly." — Dmitry Starostenkov, CEO.
The executive emphasized the strengthening of customer orientation, the establishment of a dedicated customer success function, the introduction of new poker products, and the expansion of the offering with a turnkey casino platform and a game aggregator.
International Expansion and Diversified Portfolio
Evenbeter has increased its global presence, with operations in 41 countries and more than 200 active projects. The company maintains poker as the central axis of its offering while also adding new business verticals. Among the recent innovations are:
- Turnkey casino platform
- Game aggregator for operators and integrators
Both products aim to facilitate operations for operators in regulated markets and provide a broader range of experiences for players.
New B2B Licenses in Nordic Markets
As part of the growth strategy in Europe, Evenbeter recently obtained B2B supplier licenses valid for 5 years in Sweden and Denmark. The regulatory bodies that granted these licenses are the Swedish Gambling Authority (Spelinspektionen) and the Danish Gambling Authority (Spillemyndigheden). According to the company, these accreditations create new integration pathways for operators looking to migrate or strengthen their software in highly regulated Nordic markets, aligning with local standards and easing access to updated platforms.
Implications for Operators and Industry Partners
The rebranding reinforces the message of an "internationalized organization, with a solid presence and new capabilities serving customers," according to Starostenkov. For casino operators, platforms, and other B2B players, the new identity and licenses in Sweden and Denmark facilitate the adoption of Evenbeter's solutions and open opportunities for expansion in Scandinavian markets.
The company emphasizes that its reputation for "competence, commitment, and reliability" remains unaffected by the rebranding. The poker area continues to be a priority, but the multi-vertical approach and development of a global team aim to capture new opportunities across the entire value chain of iGaming B2B.
"Poker remains at the heart of our business, while our turnkey casino platform and game aggregator extend the ways we can support our clients. The expertise, reliability and commitment our partners have always trusted remain unchanged. EvenBet Gaming just got Evenbeter." — Dmitry Starostenkov, CEO.
Projections and Next Steps for Evenbeter
The repositioning arrives in a context of active pursuit of new agreements and optimization of customer service. The company anticipates that the new brand will facilitate collaboration with new partners and entry into jurisdictions with demanding regulations. Presence in Sweden and Denmark marks a milestone that may boost its strategy in other European markets and beyond.
In the future, Evenbeter will focus on both consolidating its current portfolio and developing new features and tools for operators, maintaining support for poker and betting on comprehensive casino solutions, including the game aggregator as a key component of its technological offering.
Frequently Asked Questions
Why has EvenBet Gaming changed its name to Evenbeter?
The company states that the rebranding to Evenbeter reflects a significant evolution in its business model and international reach, extending beyond poker to new verticals and regulated markets.
What impact does obtaining licenses in Sweden and Denmark have?
With 5-year B2B licenses granted by Spelinspektionen and Spillemyndigheden, Evenbeter facilitates software integration for operators in both countries, fully complying with local regulatory requirements.
What is Evenbeter's main focus after the rebranding?
Although poker remains the central product, the company is expanding its capabilities with a turnkey casino platform and a game aggregator, aiming to meet various B2B operator needs.
How many projects and players does Evenbeter currently manage?
The company supports over 200 projects in 41 countries and boasts a global player base exceeding 48 million, according to its official figures.
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About the author
Gonzalo Marín
Industry Deals Correspondent
Gonzalo Marín covers the corporate deal flow of gambling — operator strategy, M&A, regulated-market entries, and product launches. The reports open with the transaction, cite companies, valuations, and jurisdictions exactly as released, and keep the announcement apart from its actual effect. When a Latin American operator raises capital or a European brand lands in the region, Gonzalo Marín reports who signs, for how much, and on what terms.
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