Evenbeter unveils its growth routes model for operators at SBC Summit Lisbon

Evenbeter, formerly known as EvenBet Gaming, introduces a new business strategy at SBC Summit Lisbon, held from September 29 to October 1. The company transitions from a product-based approach to one oriented towards operators, presenting what it calls "growth routes for operators." This framework aims to start from the current position of each operator, designing a staggered technological roadmap to expand their future operations in iGaming.

The operator-centered growth routes model

The core of Evenbeter's proposal involves shifting away from the approach of choosing isolated products and, instead, conducting a personalized assessment of the operator's business model, audience, existing technological infrastructure, market presence, and expansion goals. According to the company, this methodology seeks to reduce the complexity of onboarding, particularly in the poker vertical, a segment they consider requires liquidity, operational experience, and specialized processes.

At the fair, Evenbeter will offer live demonstrations and individual consultations on roadmaps at stand B233. Dmitry Starostenkov, CEO of Evenbeter, explains:

"We start with the operator, not with the product: it begins with what you need and grows towards the future. This is our main promise at SBC Summit this year."

The executive emphasizes that each operator starts from a unique position, so the strategy adjusts to their current degree of digital readiness.

Solutions tailored to the operator's starting point and goals

The range of entry points is broad and adapts to each client's profile:

• One-Click Poker Games integrations for established casino or betting operators.
• Independent poker platform for startups focused on this modality.
• Turnkey casino infrastructure aimed at new entrepreneurs entering iGaming.

Poker remains the focal point of Evenbeter's offering, while the expanded casino portfolio is presented as additional routes for operators to access other verticals or scale their presence in the industry.

Each initial deployment is designed to fit into a more ambitious roadmap, which may include:

1. Launching a proprietary poker room.
2. Integration into a shared poker network.
3. Developing a proprietary network.
4. Adding complementary casino products.

Differentiating proposal focused on long-term evolution

Evenbeter argues that the proposal breaks away from the traditional model of closed packages. Instead of providing pre-designed solutions, they focus on identifying the operator's technical and commercial readiness to determine the most suitable entry point.

"Whether it is a lightweight integration or a fully independent platform, we help operators find both the best route for the present and plan for future expansion," comments Starostenkov.

Impact and positioning of Evenbeter in the iGaming B2B market

The company uses SBC Summit Lisbon as a showcase to test this strategy on a global stage. With poker as a primary reference, the new model could lower barriers for casino and betting operators seeking to diversify or strengthen their offerings, allowing them to access new networks or build their own ecosystems.

The focus on customizing routes according to needs and capabilities opens the door to partnerships with operators of varying sizes, from poker-focused startups to established operators in casino or sportsbooks looking for rapid and scalable integrations. Flexibility and consultative support are the central arguments with which Evenbeter aims to position itself against other companies in the B2B segment.

Conclusion: an operator-based approach for expansion in poker and casino

The shift from product-centered sales to a growth routes methodology marks a turnaround in the way suppliers like Evenbeter engage with their clients. In the context of SBC Summit Lisbon, the proposal relies on personalized consultancy and medium-term technological roadmaps, with the aim of simplifying access to poker and encouraging scalable models across the entire iGaming vertical.