EveryMatrix Launches Exclusive Content with Bally’s Intralot in the UK
The agreement allows Bally’s Intralot to incorporate certified titles from Fantasma Games into its digital portfolio in the UK, marking the start of a collaboration that anticipates further expansions in regulated markets.
Key Takeaways
- EveryMatrix activates its content with Bally’s Intralot in the UK.
- Fantasma Games provides certified titles tailored to the British audience.
- The integration covers brands like Jackpotjoy, Virgin Games, and Monopoly Casino.
- Both companies plan to expand the collaboration into more regulated markets.
EveryMatrix has officially launched its content with Bally’s Intralot in the UK, integrating games produced by its in-house studio, Fantasma Games, into Bally’s digital portals. This alliance aims to strengthen Bally’s Intralot's online casino catalog through an expanded offering of certified games specifically for the British market.
BLUF – Agreement and Initial Scope
Bally’s Intralot is rolling out products from EveryMatrix and Fantasma Games in the UK. The distribution covers several of the operator's main brands, enabling high-demand titles tailored to the preferences of British players, incorporating modern mechanics.
Portfolio: Fantasma Games Titles for the British Audience
The initial content provides access to a selection of Fantasma Games certified for the UK market, including:
- Gold Pigger
- Circle of Sylvan
- Santa’s Golden Christmas
These productions, aimed at the local market, integrate features such as jackpots, Cash and Collect, and Hold and Respin, elements that have consolidated among British user preferences. The integration encompasses iconic portals under the Bally’s umbrella, including:
- Jackpotjoy
- Virgin Games
- Bally Casino
- Double Bubble Bingo
- Monopoly Casino
- Rainbow Riches Casino
Strategic Momentum and Expansion Projections
The launch represents just the first phase of the agreement. EveryMatrix and Bally’s Intralot plan to expand their collaboration into other regulated markets, focusing on differentiated content and adherence to specific regulations. The goal is to replicate the strategy applied in the UK in new jurisdictions, leveraging the combined experience of both companies in B2C digital and regulated gaming.
"Going live with Bally’s in the UK is a significant milestone for us. They are a global reference point, and we support their UK strategy with differentiated content," commented Mark Hothersall, Head of Business Development, EveryMatrix Casino.
"We have always aimed to enrich the player experience with innovative content, and EveryMatrix's internal portfolio fully aligns with our vision and objectives," stated Dezso Pazmany, Director of Product Operations at Bally’s Intralot.
Corporate Profile of Bally’s Intralot and Context of the Alliance
Bally’s Intralot arises from the integration of Bally's B2C digital experience with INTRALOT's leadership history in the regulated lottery sector. Currently listed on the Euronext Athens stock exchange, it operates in around twenty global jurisdictions. Its offerings include online casino, traditional lottery, iLottery, and sports betting, consolidating an independent platform focused on international competitiveness and strategic expansion.
The arrival of Fantasma Games' titles marks the first step of the collaboration, but both companies have confirmed their intention to explore new opportunities, in line with the trend of product diversification in regulated markets and the integration of portfolios developed in-house by recognized B2B providers.
Content Offering and B2B Position of EveryMatrix in the UK
In this way, EveryMatrix reinforces its presence in the UK and highlights the adaptability of Fantasma Games to the profile of British players. The integrated titles prioritize popular mechanics in the region and seek to enhance user retention and lifecycle for operators competing in a demanding regulatory environment. Cooperation with Bally’s Intralot provides additional visibility to the studio and positions EveryMatrix as a strategic partner for new licenses in the UK market and future projects in other European or international jurisdictions.
Frequently Asked Questions
What does the agreement between EveryMatrix and Bally’s Intralot in the UK entail?
The agreement allows Bally’s Intralot to offer exclusive content from EveryMatrix, specifically titles from Fantasma Games certified for the UK, across its digital brand network.
What are the main titles launched in the UK by Fantasma Games?
Highlighted titles include Gold Pigger, Circle of Sylvan, and Santa’s Golden Christmas, all certified for the British market and featuring popular mechanics like jackpots and Cash and Collect.
Which Bally’s brands benefit from the partnership?
The integration of games encompasses portals such as Jackpotjoy, Virgin Games, Bally Casino, Double Bubble Bingo, Monopoly Casino, and Rainbow Riches Casino in the UK.
Is the collaboration expected to expand to other markets?
Yes, EveryMatrix and Bally’s Intralot have announced plans to broaden their alliance into new regulated markets, replicating the model applied in the UK.
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About the author
Gonzalo Marín
Industry Deals Correspondent
Gonzalo Marín covers the corporate deal flow of gambling — operator strategy, M&A, regulated-market entries, and product launches. The reports open with the transaction, cite companies, valuations, and jurisdictions exactly as released, and keep the announcement apart from its actual effect. When a Latin American operator raises capital or a European brand lands in the region, Gonzalo Marín reports who signs, for how much, and on what terms.
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